Business Marketing Manager (Ultrasound) META
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Business Marketing Manager (Ultrasound) - METAJob Description
Lead the implementation of the business strategy for the Ultrasound Business Unit across the META (Middle East Turkey and Africa) market ensuring alignment with strategic market priorities and driving profitable sustainable growth. The role entails end-to-end business performance ownership from portfolio strategy to go-to-market execution in collaboration with cross-functional teams and the regional leadership group.
Your role:
Lead the overall business performance of the Ultrasound portfolio in META.
Define and execute product portfolio strategy including new product introductions updates and phase-outs ensuring optimal market availability and cost efficiency.
Develop and implement local go-to-market strategies (Segmentation Targeting Positioning Pricing and Promotion).
Drive the development of new channels (including digital) and optimize existing ones to support sales and customer reach.
Execute marketing plans aligned with global and regional strategies ensuring flawless new product launches and strong market adoption.
Conduct market and competitive analyses to shape portfolio positioning and value propositions.
Collaborate with Modality Sales Specialists Clinical Application Specialists and District Sales Teams to ensure seamless execution across markets.
Optimize global assets for local marketing operations and ensure alignment with customer journeys.
Monitor business performance market trends and customer insights to identify growth opportunities and drive continuous improvement.
Youre the right fit if you have the following skills and experience:
Bachelors degree in Marketing Business Administration or related field (Masters preferred).
Minimum 10 years of experience in Healthcare Sales & Marketing.
Strong business acumen and proven ability to manage in a matrix organization.
Experience in product portfolio management and go-to-market strategy execution.
Excellent collaboration leadership and networking skills across diverse teams.
Strong analytical and communication skills with high learning agility.
Fluent in English (written and spoken).
Willingness and ability to travel.
Preferred: LEAN Six Sigma (Basic) or equivalent certification.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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Required Experience:
Manager
Key Skills
- Business Development
- Marketing
- Company Website
- Press Releases
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email campaign
- ROI
- marketing collateral
- Analytics
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
