A long-established and trusted global brokerage is seeking an experienced Senior CRM Executive to join their prop trade team. With over 30 years of industry presence this firm has built a solid reputation for transparency innovation and client success offering a broad range of CFD products including forex commodities indices and more.

Location: Hybrid - Dubai UAE

Responsibilities:

As a Senior CRM Executive you will lead the strategy and execution of CRM initiatives across digital channels using customer data and CRM tools to drive engagement retention and growth. Collaborating cross-functionally youll ensure scalable automated systems that deliver personalized experiences aligned with business goals.

Take the lead in developing and executing data-driven multi-channel CRM strategiesincluding Email SMS WhatsApp and Push notificationsto boost customer engagement retention and revenue growth.

Design and optimize customer lifecycle journeys by building tailored automation flows across various user touchpoints.

Work closely with technical and data teams to define event tracking requirements implement SDK integrations and ensure accurate analytics across platforms.

Create dynamic audience segments based on behavioral data cohort trends and RFM analysis to enhance targeting and campaign relevance.

Utilize AI-powered tools (such as ChatGPT Jasper or ) to generate personalized high-performing copy at scale adapted to multiple personas and languages.

Collaborate with content design and product teams to produce localized conversion-optimized CRM assets.

Monitor key CRM metrics (e.g. open rate click-through conversions churn) and use insights to drive continuous performance improvement.

Maintain clean and organized CRM infrastructureincluding naming conventions audience libraries and workflow documentation.

Contribute to CRM strategy development for new product launches or promotional campaigns in partnership with cross-functional teams.

Stay current with the latest CRM and martech innovations to help evolve and enhance the companys lifecycle marketing strategies.

Requirements:

• Minimum of 4 years hands-on experience in CRM or lifecycle marketing ideally within a fast-moving digital environment (such as fintech trading or high-growth online services).
• Strong technical understanding of CRM systems architecture event-driven automation and SDK integration for app-based platforms.
• Proficient in leading CRM platforms such as MoEngage (preferred) Braze or Clevertap.
• Demonstrated ability to map customer journeys and build complex behavior-triggered automation workflows across multiple channels.
• Solid grasp of customer segmentation methodologies including RFM analysis and churn prediction strategies.
• Experience working with WhatsApp for Business API and knowledge of regulatory-compliant communication practices.
• Proven track record of delivering measurable impact on user engagement retention and revenue through CRM initiatives.
• Excellent cross-functional project management skills with the ability to align efforts across product data and content teams.
• Detail-oriented with a growth mindset and strong analytical capabilities.

Nice to have:

Proficient in SQL for building audience segments customizing campaign logic and analyzing performance metrics.

Familiar with business intelligence and data visualization tools such as Power BI Tableau or Looker.

Experience connecting CRM platforms with internal data sources including data lakes or customer data platforms (CDPs).

Solid understanding of global data protection and communication compliance standards (e.g. GDPR CAN-SPAM) with the ability to apply best practices across multiple markets.

Whats in it for you

Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.