Marketing Analyst
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Job Summary
Lead development and of annual/multiyear plans with Visas Clients and Partners (Financial Institutions Merchants and FinTechs). In doing so leverage Visas Sponsorship assets capabilities partnerships and advisory services:
Develop a clear understanding of the clients business strategy and objectives and tie those in with Visas strategic objectives in the market
Use a datadriven approach leveraging consumer trends and insights to propose business growthdriving initiatives
Exhibit a strong understanding of digital marketing practices and advise clients on the best path forward to achieve strong business results using tools platforms influencers and sponsorship assets
Identify new market opportunities that will increase valueadded services to clients and end consumers
Establish develop and maintain strong collaborative working relationships across internal and external stakeholders.
Build strong relationships with clients internal stakeholders and agency partners translating strategy into objective actions and driving efficiency within defined processes
Influence and gain the support of client partners to participate in Visa marketing activities through a high level of collaboration influence and negotiation
Execute digital marketing campaigns and other initiatives to drive Visas strategic objectives and clients business goals
Effectively leverage Visas sponsorship assets partnerships capabilities across the region and globally to deliver incredible value to our client partners
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualifications
- Knowledge of various digital marketing channels including social media email marketing and content marketing.
- Understanding of how to measure and analyze the performance of different channels.
- Strategic thinker with strong commercial acumen and negotiation skills
- Ability to work with large datasets and data visualization tools in order to create engagement opportunities and drive strategic outcomes
- Strong planning and project management skills with advanced written and spoken communication
- Significant experience in marketing with a strong campaign planning and implementation marketing planning targetsetting and strong track record of flawless and delivery
- Strong understanding of key P&L drivers to build effective business cases
- Strong understanding of digital marketing and performance marketing practices
- Demonstrated track record in the management of external clients agencies and the development of through the line campaign materials
- Strong selfmanagement skills including demonstrable drive and energy
- Strong understanding of the region multicultural sensitivity and a commitment to drive an inclusive culture
- Candidate must be open to travel as relevant within Visas safety and security policies
Preferred Qualifications
- Tech FMCG retail banking experience is advantageous.
- Bachelors in Business Management Advertising or equivalent degree /
- diploma
- Proven relationship management and sales skills
- A minimum of 3 years experience in marketing
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
