Identify and target customers from assigned market that will generate business on behalf of hotel
Liaise and strengthen relationship with accounts in order to drive business and increase fare market share
Prepare and present analysis and reporting on business trends, market conditions and customer base as needed to DOS/DOM for assigned market and business
Follow up on all business inquiries and leads and qualify business to generate room nights and ancillary revenue to impact RevPar performance, to include Private Retreats inventory
Create and execute customized account plans for assigned market territory to ensure maximum revenue and budgeted targets are achieved
Achieve monthly, quarterly and annual revenue and direct sales goals by implementing a territory business development strategy including outside sales calls, prospecting calls, site inspections, and entertainment
Solicit, confirm and service travel agent and transient accounts including negotiating rates and confirming contracts that ensure targeted budget achievement
Create and execute account plans for to accounts and make recommendations re: pricing, yield management, room night production, sales activities, etc. and manage annual RFP process for each individual targeted account including account and market intelligence and pricing recommendations to maximize hotel profitability and secure travel program inclusion
Contribute segment strategy recommendations to the Hotel’s annual business and marketing plan to maximize revenue and optimize the mix of business based on market conditions and forecasts
Organize and implement all elements of assigned FAM events, client entertainment and assigned business development projects with adequate timelines to ensure maximum client engagement
Plan activities in advance. Ability to coordinate special events, promotions and other required management duties as assigned
Participate in local group/meetings organizations as needed for job
Maintain thorough and complete product knowledge of property and in-depth understanding of comp set’s Features/Advantages/Benefits
Maintain a good understanding of the Hotel’s Revenue Management strategy and seasonality/citywide pressures that impact business conditions
Independently perform customer site inspections to uncover needs and present solutions that will maximize booking opportunity and create strong customer relationships
Create VIP resumes identifying and communicating traveler’s needs and acting as liaison to ensure all operational and marketing aspects of their stay are met
Demonstrate curiosity and continuous learning related to the market, competitive landscape and selling skills
Communicate industry trends or market data as needed to better understand our marketplace and business
Understand and maximize the utilization of all automated sales and reservations systems (Opera) involved with corporate negotiated and travel industry business
Participate in sales meetings and strategy meetings as required
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