Sr Specialist Campaign Management

Roles and responsibilities

• Handling All campaign and customer analysis via SQL & Big Query.
• Leading all data tools for the food marketing team
• Creating the right platforms to facilitate the data information flow towards different stakeholders.
• Handling, planning & liaising with internal teams to activate campaigns;
• Manage the sourcing and production of all marketing collateral related to food ecommerce
• Managing Deliverables of content across channels.
• Documenting all campaign plans and activities, and creating post-campaign result documents with corrective or next steps for new campaigns;
• Working with manager to plan campaigns, which are aligned with the annual calendar;
• Presenting results of recent campaigns in weekly/monthly meetings with relevant departments within the business;
• Constantly track trends, Flag new ones, and come up with relevant marketing campaign ideas;
• Constantly tracking and reporting costs, marketing spend and budgets.
• Briefing, planning, and supporting on ground activations.
• Develop and implement comprehensive 360-degree marketing campaigns across multiple channels, including OOH, digital, social media, print, and events.
• Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.
• Constantly track competitors activities, product and campaigns.
• Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum impact.
• Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes.
• Collaborate with cross-functional teams, including brand, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.
• Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.
• Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.
• Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.
• Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.
• Act as a mentor and provide guidance to junior team members, fostering a culture of collaboration, learning, and growth.
• Constant Analysis on restaurants/customers trends, performance, build plans accordingly, and execute those plans across all channels in all UAE.
• All financial administration process execution, planning, maintenance, and tracking.
• All Vouchers administration process execution, planning, maintenance, and tracking.
• Being the main point of contact for account managers requests, marketing lead, and escalation.
• Looking at the bigger picture of growth and prioritizing requests based on return on investment.

Desired candidate profile

• Constant Analysis on restaurants/customers trends, performance, build plans accordingly, and execute those plans across all channels in all UAE.
• All financial administration process execution, planning, maintenance, and tracking.
• All Vouchers administration process execution, planning, maintenance, and tracking.
• Being the main point of contact for account managers requests, marketing lead, and escalation.
• Looking at the bigger picture of growth and prioritizing requests based on return on investment.
  

What you need to be successful

• Minimum of 5 years of relevant experience in growth, marketing, and campaign management preferably in e-commerce, F&B aggregator, or tech company.
• Expertise in understanding the marketing mix and campaign management.
• Strong project management and analytical skills.
• Strong communication and interpersonal skills.
• Strong in analysis and a very numbers-oriented person.
• Comfortable working in a challenging environment.
• Fluent in English (Arabic is a plus)