Luxury Social Community Manager
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Job Description
The Community Editor will report to the Luxury Group s Head of Social and work closely with the editorial and commercial teams to oversee daytoday social content production scheduling and community engagement across Harper s Bazaar Esquire Grazia and Cosmopolitan s platforms. The ideal candidate is a creative and digitally native selfstarter with a passion for social storytelling and a solid understanding of the social media trends and behaviours that resonate with Gen Z and young millennials. You should be skilled in crafting compelling narratives across Instagram TikTok Reddit and Pinterest and community channels like IG Broadcast and WhatsApp with a passion for emerging technologies in the social space. The ability to analyse performance data and pivot based on insights is key to this role s ongoing success and a strong understanding of MENA culture fashion music and politics is essential.
Requirements
Work closely with the Head of Social and key stakeholders to develop and implement the social and community strategy for our luxury brands
Manage daily content workflows performance reporting and community interactions across our chosen platforms in collaboration with the scheduling assistant.
Partner with sales team/s to pitch and execute commercial socialfirst campaigns and provide organic postcampaign reporting.
Analyse social media performance and adjust realtime strategies based on insights to meet brand and business KPIs.
Keep updated with trends new social functionalities audience behaviour and competitor activity to identify opportunities for fresh content and formats.
Collaborate with the editorial team to maintain consistent content and social calendar/s that reflect seasonal trends commercial commitments and editorial priorities.
Capture socialfirst content at shoots events and festivals and assist with basic video and photo edits.
Contribute to the development of standout formats and series to enhance brand visibility and recognition.
Assist in scripting for social media videos and newsletters ensuring brand consistency and tone of voice.
Repurpose and optimise print content to ensure strong digital performance.
Ensure all content adheres to editorial ethical and legal standards.
Qualifications
Proven experience in creating socialfirst content.
Demonstrable experience in using data and insights to grow social channels and increase community engagement.
Expertise in building and growing audiences across multiple platforms simultaneously.
Strong understanding of social trends and culture specific to the MENA region.
Proficiency in social media analytics and performance tools.
Interest in paid media on social platforms (experience is a plus).
Excellent copywriting skills with a deep understanding of our youth brands tone of voice.
Experience with image and video editing tools.
Exceptional communication skills and a keen attention to detail.
Experience using social media management platforms.
Education and Experience
A degree in journalism multimedia studies or communications (or equivalent experience).
Minimum 3 years of professional experience in a premium publisher influencer management or creative agency environment.
Success Metrics for this role
Significant growth in followers and engagement (likes views comments saves subscribers) across platforms.
Increased size of the brand community and strengthened crossplatform reader relationships.
Support the commercial team in pitching and executing highvalue socialfirst campaigns that drive client spending and retention.
Employment Type
Full Time
