Brand Manager

Roles and responsibilities

Key Responsibilities:

Strategic Leadership & Team Management

• Oversee a diverse team of 10+ professionals across multiple functions.
• Ensure operational excellence in media buying, analytics, content, and digital platform development.
• Serve as the primary backup for the Global Director, ensuring seamless business continuity.

Digital Media & Performance

• Assist in managing media agency relationships and leading media briefing processes.
• Monitor and optimize digital brand campaigns across key markets.
• Support the implementation and tracking of SEO strategies, collaborating with SEO agencies.
• Manage relationships with key media partners, such as Google, Meta, Snapchat, and Sojern.

Website & Mobile App Development

• Collaborate with the product team to execute the digital roadmap for the website and app.
• Prioritize feature rollouts, bug fixes, and overall performance improvements.
• Ensure the platforms meet performance standards, user satisfaction, and business goals.
• Act as the business-side representative in collaboration with IT and development teams.
• Support the creation of business cases for current and future digital projects.

Content & Localization Management

• Enhance content management and translation processes across multiple languages.
• Ensure consistent and high-quality content delivery across digital platforms.
• Address content and visual gaps on global and business unit pages.
• Manage vendor contracts and RFPs for content-related services.

Digital Analytics & Reporting

• Foster data-driven decision-making across digital campaigns and platforms.
• Oversee analytics dashboards and ensure their accuracy and optimization.
• Analyze performance metrics, provide insights, and create actionable reports.
• Support vendor management for analytics solutions, including contract renewals and RFPs.

Required Qualifications:

• Bachelor's degree in Marketing, Business Management, or a related field; a Master's degree is a plus.
• 10+ years of experience in digital marketing with a focus on e-commerce and analytics.
• Proven success managing large-scale e-commerce platforms and mid-sized teams.
• Strong technical knowledge of website development and digital systems.
• Experience with luxury or premium brands is highly advantageous.
• Strong project management and stakeholder engagement skills.
• Analytical mindset with the ability to use data to inform strategic decisions.
• Ability to handle multiple high-priority projects effectively.
• A balance of strategic vision and hands-on execution capabilities.
• Strong leadership and team development skills.
• Excellent communication skills across organizational levels.
• A detail-oriented, problem-solving approach.
• Effectiveness in a matrix organization with a focus on commercial outcomes.

Desired candidate profile

. Digital Marketing Strategy Development

• Strategic Planning: Developing and executing digital marketing strategies that align with the brand’s goals and target audience.
• Brand Positioning: Defining how the brand should be presented digitally across various platforms to ensure consistency and alignment with the overall brand identity.
• Campaign Planning: Leading the development and implementation of digital campaigns across multiple channels (e.g., social media, email, paid media, SEO, SEM, etc.).

2. Branding and Digital Identity

• Brand Voice & Tone: Ensuring that the digital presence accurately reflects the brand’s voice, tone, and values across all platforms and touchpoints.
• Content Creation & Curation: Overseeing the creation and distribution of high-quality digital content (e.g., videos, blogs, social posts) that enhances brand storytelling.
• Visual Identity Management: Ensuring that all digital assets, including social media visuals, website design, and digital ads, are consistent with the brand’s visual identity and style guide.

3. Social Media Management

• Platform Expertise: In-depth understanding of various social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.) and their specific user behaviors and content formats.
• Community Engagement: Building and maintaining active engagement with the online community, responding to feedback, comments, and direct messages in line with brand values.
• Social Media Strategy: Creating and overseeing social media strategies that amplify the brand’s messaging, increase engagement, and drive customer loyalty.
• Influencer Marketing: Identifying and collaborating with influencers or brand ambassadors to expand reach and improve credibility in the digital space.

4. Data Analytics and Performance Tracking

• Performance Metrics: Defining and monitoring key performance indicators (KPIs) to measure the success of digital marketing campaigns, including reach, engagement, conversions, and ROI.
• Web Analytics: Using tools such as Google Analytics, Adobe Analytics, or other tracking tools to analyze traffic, user behavior, and website performance to optimize digital efforts.
• A/B Testing: Conducting A/B testing for different digital campaigns, landing pages, email designs, and other assets to improve conversion rates and overall digital performance.
• Customer Insights: Utilizing digital data to understand customer behavior, preferences, and pain points, and using these insights to drive content, offers, and campaigns.

5. Paid Media and SEM (Search Engine Marketing)

• Paid Advertising: Overseeing paid digital advertising efforts (Google Ads, social media ads, display ads) to enhance brand visibility and drive conversions.
• SEO/SEM Strategy: Managing and optimizing search engine optimization (SEO) and search engine marketing (SEM) strategies to improve the brand’s organic and paid search rankings.
• Budget Management: Managing digital advertising budgets, ensuring cost-efficiency, and optimizing spend for the best possible outcomes.