Marketing Strategy Director

Roles and responsibilities

As the Marketing Strategy Manager, you will directly report to the Marketing Strategy Director and help oversee the development and execution of various communication strategies targeted at B2B partners. This includes defining Agoda’s core value propositions, crafting content for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

What you’ll do:

• Develop and Implement Content Strategies:  Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda’s value across multiple business units.
• Craft Engaging Content:  Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.
• Lead and Inspire Teams:  Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs
• Collaborate Across Departments:  Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda’s B2B offerings
• Analyze and Optimize Content : Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
• Enhance Sales Materials and Strategy:  Receive feedback and generate ideas to increase partner engagement
  

What You’ll Need to Succeed:

• Extensive Experience:  A minimum of 5 years in content/ strategy/consultancy/product marketing or related roles. Experience in B2B marketing environment is a plus.
• Strong Communication Skills:  Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset:  Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and product Knowledge:  Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
• Data-Driven Approach:  Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions
• Leadership Capability:  Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.

Desired candidate profile

• Strategic Planning:

  • Market Research: Conduct extensive market research to understand customer preferences, trends, and the competitive landscape. This involves using tools like surveys, focus groups, and analytics to gather data on target audiences.
  • Developing Marketing Plans: Design and implement comprehensive marketing strategies and campaigns to achieve business objectives. This includes defining clear goals, KPIs, and timelines for campaigns.
  • Target Audience Identification: Identify and segment the target audience based on demographics, behavior, and psychographics, ensuring that marketing efforts are tailored to specific customer needs and preferences.
  • Positioning and Messaging: Define the unique selling proposition (USP) of the company or product and develop messaging that resonates with the target audience, differentiating the brand in the market.

• Campaign Management:

  • Campaign Development: Work with creative teams, product managers, and other stakeholders to develop marketing campaigns that align with the strategic goals. This includes online and offline channels such as digital marketing, content marketing, events, and advertising.
  • Multi-Channel Marketing: Oversee the execution of campaigns across multiple channels, including social media, email marketing, SEO/SEM, print, and broadcast media.
  • Campaign Optimization: Monitor campaign performance and optimize it in real-time, adjusting strategies as needed to improve engagement, conversions, and ROI.

• Budget and Resource Management:

  • Marketing Budgeting: Develop and manage marketing budgets, ensuring that resources are allocated effectively across campaigns and initiatives. Work closely with finance teams to track expenditures and ROI.
  • Resource Allocation: Allocate resources efficiently across various marketing initiatives, ensuring that teams have the tools and budget to execute campaigns successfully.

• Data Analysis and Reporting:

  • Performance Tracking: Use analytics tools to track key performance metrics (KPIs) like lead generation, sales conversions, customer acquisition cost (CAC), return on investment (ROI), and brand awareness.
  • Data-Driven Decision Making: Analyze data and generate insights from campaign performance, customer feedback, and market trends to guide future marketing strategies and optimize ongoing campaigns.
  • Reporting: Prepare regular reports for senior management, summarizing the effectiveness of marketing campaigns and suggesting areas for improvement or new initiatives.

• Cross-Functional Collaboration:

  • Sales Team Collaboration: Work closely with the sales team to align marketing campaigns with sales goals, lead generation efforts, and customer engagement strategies.
  • Product and Brand Management: Collaborate with product managers and brand teams to ensure marketing strategies align with product positioning, launches, and overall brand messaging.
  • Stakeholder Engagement: Engage with internal stakeholders, including senior leadership, to ensure marketing strategies are aligned with business goals and priorities.

• Customer and Market Insights:

  • Customer Feedback and Insights: Gather and analyze feedback from customers, either through surveys, social media, or direct interaction, to understand their needs, pain points, and preferences.
  • Competitive Analysis: Monitor competitors and industry trends to stay ahead of the market, identifying opportunities for differentiation and innovation.

• Innovation and Trendspotting:

  • Innovation in Marketing: Stay informed about new marketing trends, technologies, and methodologies. Explore innovative ways to reach and engage customers, such as through influencer marketing, interactive content, or advanced data analytics.
  • Testing New Approaches: Pilot new marketing tactics and technologies to evaluate their effectiveness and determine if they can be scaled.

• Leadership and Team Development:

  • Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, training, and performance feedback. Ensure the team stays motivated and focused on achieving strategic objectives.
  • Collaboration with External Partners: Manage relationships with external agencies, vendors, and partners to enhance marketing initiatives and ensure the successful execution of campaigns.