Marketing Communication Manager

Roles and responsibilities

Internal Communications Manager | Majid Al Futtaim Properties | Asset Management Business Unit

Role Summary

The expert for Internal Communications will play a pivotal role in bringing this vision to life. You will be required to translate key strategic initiatives, major programs and key achievements from across all functions into a full communication plan that serves as a roadmap that motivates employees to take action, ensures companywide goals are clear thus building a culture of transparency and trust.

You will be working closely with the CEO, the Communications team as well as Asset Management’s Leadership Executives and their senior teams, providing the full spectrum of Internal Communications support from strategic advisory, leadership communications, change communications, 360 company-wide campaigns to drive engagement with the relevant narratives and tactical delivery.

Role Profile

• Responsible for positioning, promoting, and protecting the brand and reputation of Majid Al Futtaim Properties – Asset Management Business Unit within the scope of the role.
• Partners and aligns with the wider Corporate Communications team to co-develop and deliver comprehensive engagement activities to achieve organisational, business, and brand goals.
• Ensures communications plans are mapped against business and brand objectives, align with organisational vision and values, reflect Majid Al Futtaim Properties core narratives, and cater to all relevant stakeholders.
• Builds relationships across the functions to ensure an integrated strategy that drives the business’ ambitions and furthers Majid Al Futtaim Properties’ strategic goals.
• Provides strategic counsel and guidance to stakeholders to ensure all relevant communications engagements are in line with Majid Al Futtaim Properties’ corporate communications strategy, objectives, policies, and guidelines.
• Creates and tells a consistent, inclusive story that employees understand, support and feel proud to share with others.
• Develops change programs that help leaders and managers engage their teams with authenticity, credibility and consistency.
• Plan and manage events such as town halls, Ask Me Anything sessions (AMA’s), employee meetings, and other forums to enhance employee engagement.
• Supports group-wide change communications.
• Based on situational assessment and alignment with Corporate Communications and Asset Management Communications strategy and priorities, designs and proposes fully-rounded communications campaigns.
• Develops creative communications plans, assets, and materials that support the delivery of the Asset Management Business Unit strategy, using appropriate communications channels and message senders.
• Develop content and manage communications channels, including intranet (MAF in a week), newsletters, CEO email updates, and CEO social media channels.
• Draft speeches, messages, newsletters and other communications that convey key company initiatives and updates.
• Write, edit, and proofread various internal communications, including executive messages, newsletters, presentations, and more.
• Collect feedback from employees to gauge the effectiveness of communications and identify areas for improvement.
• Partner with HC, Marketing, PR, Corporate Communications and other stakeholders to ensure alignment and consistency in messaging across the organization.
  

Requirements

• Bachelor’s in journalism or communications.
• Minimum 8 years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
• Proven track record in devising and delivering impactful strategic communications and change communications support in matrix organisations.
• Strong advisory and facilitation skills.
• Strong influencing and relationship skills. Able to influence without the need for direct authority.
• Successfully manage risks and issues, implementing mitigating activities as appropriate, and escalating where required in accordance to the established policies and procedures.
• Ability to develop communications for a range in channels including written, graphic, digital and face to face channels.

Desired candidate profile

• Developing Communication Strategies

  • Create and implement communication strategies that support the organization’s goals, brand, and values.
  • Plan and execute communication initiatives to enhance brand reputation, increase engagement, and support business objectives.
  • Align internal and external communication to ensure consistency across all channels and platforms.

• Internal Communication

  • Manage internal communication efforts to ensure that employees are informed about company news, updates, and policies.
  • Develop internal newsletters, memos, emails, and presentations to ensure employees are aligned with company values and objectives.
  • Foster a transparent communication culture within the organization.

• External Communication and Public Relations

  • Oversee the organization’s external communications, including press releases, media inquiries, and public statements.
  • Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage.
  • Coordinate public relations campaigns to promote the company’s achievements, products, and services.

• Content Creation and Management

  • Develop content for various platforms, including websites, blogs, social media, and newsletters, ensuring that the content is engaging, relevant, and on-brand.
  • Write and edit press releases, articles, speeches, and other communication materials for both internal and external audiences.
  • Ensure all content aligns with the organization’s messaging, tone, and style guide.

• Brand Messaging and Reputation Management

  • Ensure that all communications reflect the company’s brand voice and values, maintaining a consistent image across all touchpoints.
  • Manage the company’s online reputation by responding to media coverage, addressing negative publicity, and managing crisis situations.
  • Monitor public perception of the brand and implement strategies to enhance or protect the company's reputation.

• Crisis Communication

  • Develop and execute crisis communication plans when necessary, ensuring the company responds quickly and effectively to negative situations or controversies.
  • Serve as a spokesperson for the company in times of crisis, providing clear and accurate information to the public and media.
  • Work with other departments to address internal concerns and manage the flow of information during a crisis.

• Media Relations

  • Build and nurture relationships with journalists, bloggers, and media outlets to secure media coverage for the company.
  • Coordinate media interviews, press conferences, and events to enhance visibility.
  • Monitor media coverage of the company and industry trends to identify opportunities for proactive communication.