Digital Marketing Manager

Roles and responsibilities

1. Digital Marketing Strategy

• Campaign Planning: Developing integrated online marketing campaigns that align with business goals.
• Goal Setting: Defining measurable objectives such as website traffic, lead generation, or sales.
• Budget Management: Allocating resources effectively across various digital channels.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• On-page & Off-page SEO: Optimizing website content, structure, and external links to improve search engine rankings.
• Keyword Research: Identifying and targeting high-traffic keywords to attract relevant audiences.
• PPC Campaigns: Managing paid search campaigns (Google Ads) to drive traffic and conversions.

3. Content Marketing

• Content Creation: Developing high-quality blogs, articles, videos, and infographics that resonate with target audiences.
• Content Strategy: Planning a content calendar and aligning content with SEO and customer journey stages.
• Content Distribution: Sharing content across platforms like social media, email newsletters, and websites.

4. Social Media Marketing

• Platform Knowledge: Expertise in major platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Community Engagement: Managing and growing brand communities through interactions, comments, and posts.
• Social Media Ads: Creating and optimizing paid social media campaigns for awareness, leads, or sales.

5. Email Marketing

• Email Campaigns: Designing and executing email marketing campaigns, including newsletters, promotions, and automated flows.
• A/B Testing: Testing email subject lines, copy, design, and CTAs to maximize open and conversion rates.
• Email List Management: Segmenting email lists based on customer behavior and demographics.

6. Data Analytics and Reporting

• Google Analytics: Using analytics tools to track and interpret digital performance metrics.
• KPIs: Monitoring key performance indicators like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition cost (CAC).
• Data-Driven Decisions: Adjusting strategies based on insights to improve campaign performance.

7. Creativity and Innovation

• Ad Copywriting: Crafting compelling ad copy and content that captures attention.
• Creative Design: Collaborating with design teams to create visually appealing campaigns and assets.
• Innovation: Experimenting with new technologies, platforms, and marketing tactics to stay ahead of trends.

8. Leadership and Collaboration

• Team Management: Leading and coordinating a team of digital marketers, content creators, designers, and analysts.
• Cross-Department Collaboration: Working closely with sales, product, and customer service teams to align marketing efforts.
• Vendor Management: Collaborating with agencies or third-party vendors for outsourced digital marketing needs.

Desired candidate profile

Digital Marketing Manager - Paid social | MAF Retail | UAE Corporate Head Office

ROLE SUMMARY

The Digital Marketing Manager - Paid social plays a pivotal role in driving online revenue and brand visibility. the role holder develops and implements strategies across multiple digital marketing channels with a goal to optimize conversions, increase brand exposure, and generate measurable results through these digital marketing channels.

ROLE PROFILE

• Manage and optimize budgets exceeding millions of USD across channels, ad networks, and remarketing channels.
• Execute campaigns on various channels, ensuring efficient use of budgets.
• Employ deep understanding of channels, leveraging different formats and targeting options to drive performance.
• Develop monthly and yearly strategies for channels, customized for each country.
• Utilize analytics and data-driven insights for decision-making at both campaign and creative levels.
• Possess knowledge of tools and Mobile Measurement Partners (MMPs) such as Adjust and Google Analytics.

REQUIREMENTS

• Bachelor's degree in marketing.
• Around 6-8 years in ecommerce or other performance-based digital pure players.
• Having managed performance-based social media campaigns.
• Clear demonstration of performance and business growth, results like incoming orders, GMV, new customers, CAC, CPO etc.