Paid Social Specialist

Roles and responsibilities

My client are seeking a highly skilled Paid Social Specialist with REAL ESTATE experience to manage and optimize paid ad campaigns for real estate on Instagram and Facebook. The role involves developing strategies that drive lead generation, promote property listings, and enhance brand visibility

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns on Facebook and Instagram for real estate projects.

• Create engaging ad copy and collaborate with designers to develop appealing creatives for property listings.

• Conduct audience research and segmentation to maximize lead generation and conversions.

• Monitor and analyze key performance metrics and make data-driven optimizations.

• Manage ad budgets and bids to ensure cost-effectiveness while meeting campaign goals.

• Collaborate with the sales team to align digital advertising efforts with sales strategies.

• Build and optimize custom and lookalike audiences for targeted campaigns.

• Stay updated on industry trends, platform updates, and best practices to leverage new advertising opportunities.

• Generate performance reports and provide insights to management on campaign success and areas for improvement.

Requirements:

• 2+ years experience IN REAL ESTATE IS A MUST.

• 2+ years of experience in managing Instagram and Facebook ad campaigns, with a focus on real estate.

• Proficiency in Facebook Ads Manager, Instagram Ads, and Business Manager tools.

• Strong understanding of real estate market trends, audience targeting, and lead generation strategies.

• Experience in managing large ad budgets and optimizing for ROI.

• Strong data analysis skills and the ability to make data-driven decisions.

• Knowledge of remarketing and retargeting strategies.

Desired candidate profile

1. Platform Knowledge: In-depth understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising tools.

2. Campaign Strategy: Ability to develop and execute effective paid social strategies that align with business goals.

3. Targeting and Segmentation: Expertise in audience targeting and segmentation to reach the right demographics effectively.

4. Analytics and Reporting: Proficiency in analyzing campaign performance using metrics such as CTR, CPA, and ROI, and translating data into actionable insights.

5. A/B Testing: Skills in conducting A/B tests to optimize ad creative, copy, and targeting strategies.

6. Content Creation: Understanding of best practices for creating engaging ad content that resonates with the target audience.

7. Budget Management: Experience in managing budgets effectively, ensuring optimal allocation for maximum ROI.

8. Ad Policy Knowledge: Familiarity with social media advertising policies and compliance requirements.

9. Collaboration: Ability to work with cross-functional teams, including designers, copywriters, and marketing strategists.

10. Trend Awareness: Keeping up with industry trends, platform updates, and changes in consumer behavior.

Responsibilities

• Campaign Management: Create, launch, and manage paid social media campaigns.
• Performance Analysis: Monitor and analyze campaign performance, making adjustments as needed to improve results.
• Budget Allocation: Manage and optimize budgets across campaigns for maximum effectiveness.
• Creative Development: Collaborate with creative teams to develop compelling ad creatives.
• Reporting: Prepare regular reports on campaign performance and present findings to stakeholders.
• Audience Research: Conduct research to understand target audiences and develop strategies to engage them.
• Competitor Analysis: Analyze competitors’ paid social strategies to identify opportunities for improvement.