Data Scientist Analyst - VML

Who We Are:

At VML we are a beacon of innovation and growth in an everevolving world. Our heritage is built upon a century of combined expertise where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson we have forged a new path as a growth partner that is part creative agency part consultancy and part technology powerhouse.

Our global family now encompasses over 30000 employees across 150 offices in 64 markets each contributing to a culture that values connection belonging and the power of differences. Our expertise spans the entire customer journey offering deep insights in communications commerce consultancy CRM CX data production and technology. We deliver endtoend solutions that result in revolutionary work.

• Customer Segmentation: Develop and implement datadriven segmentation models to categorize customers based on demographics behavior purchase patterns and other relevant attributes.
• Propensity Modelling: Build and refine propensity models to predict customer behaviors such as purchase likelihood churn risk and response to marketing campaigns.
• Marketing Attribution Modelling: Develop and implement marketing attribution models to quantify the impact of different marketing channels and touchpoints on customer conversion and engagement.
• Media Mix Modelling: Design and implement media mix models to optimize marketing budget allocation across various channels for maximum ROI.
• Customer Data Platform (CDP) Enhancement: Leverage advanced analytics techniques to enrich customer data within our CDP enabling a deeper understanding of customer profiles and preferences.
• CRM Optimization: Utilize customer insights derived from data analysis to optimize CRM communications within Microsoft Dynamics ensuring relevance and effectiveness.
• Website Personalization: Drive personalization and optimized customer journeys on our website platform (Sitecore) by leveraging datadriven insights and recommendations.
• Collaboration and Communication: Collaborate effectively with crossfunctional teams including marketing product and technology to translate complex data insights into actionable business strategies.
• Data Visualization: develop dashboards and other data visualizations that uncover easy to access insights (business consumer marketing) for client and partner agencies.
• Staying Current: Maintain uptodate knowledge of the latest data science methodologies technologies and industry best practices.

• Bachelors degree in Statistics Mathematics Computer Science or a related field. Masters degree preferred.
• 5 years of proven experience as a Data Scientist/Analyst ideally within the banking or financial services sector.
• Strong understanding and handson experience with statistical modeling machine learning algorithms and data mining techniques.
• Proficiency in data analysis tools and programming languages such as SQL Python and R.
• Experience with Customer Data Platforms (CDPs) CRM systems (e.g. Microsoft Dynamics) and website platforms (e.g. Sitecore) is highly desirable.
• Excellent problemsolving skills analytical mindset and the ability to think strategically.
• Strong communication and presentation skills to effectively convey complex data insights to both technical and nontechnical stakeholders.
• Experience in developing dashboards and data visualizations PowerBI preferred.
• Ability to work independently and collaboratively within a team environment managing multiple projects simultaneously.

At VML we are committed to fostering an allinclusive work environment that is both rewarding and careerforward. Our Inclusion Equity & Belonging initiatives alongside the VML Foundation reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators doers innovators makers and thinkerswho drive not just marketing but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information please visit our website and follow VML on our social channels via Instagram LinkedIn and X.

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