Social Media Specialist
Posted on :
21-10-2024
Employer Active
1 Vacancy
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Job Description
- Develop and curate engaging content (text images videos) for social media platforms aligning with the hotels branding and marketing strategies.
- Manage and monitor social media accounts for all three hotels including Facebook Instagram Twitter LinkedIn and other relevant platforms.
- Plan and execute social media campaigns to promote hotel events special offers and packages ensuring alignment with overall marketing efforts.
- Respond to comments messages and reviews in a timely manner fostering positive interactions and building a community around the hotels.
- Monitor social media performance using analytics tools providing regular reports on engagement reach and growth metrics and making datadriven recommendations for improvement.
- Work closely with the marketing team and hotel management to align social media strategies with broader marketing initiatives and brand messaging.
- Stay up to date with social media trends best practices and emerging platforms to ensure the hotels remain competitive and relevant in the digital landscape.
- Identify and engage with relevant influencers and brand ambassadors to enhance the hotels online presence and reach.
- Provide guidance and training to hotel staff on social media best practices and encourage them to contribute content from their respective properties.
- Develop and implement strategies for handling negative comments or crises on social media ensuring a professional and timely response.
- Ensure consistent brand voice and messaging across all social media platforms and marketing materials.
- Coordinate and participate in photo and video shoots for promotional content ensuring highquality visuals that represent the hotels accurately.
- Encourage and curate usergenerated content from guests leveraging positive experiences to enhance brand visibility.
- Provide live coverage of hotel events on social media including posting updates photos and engaging with attendees online.
- Develop and maintain social media guidelines and best practices for hotel staff fostering a culture of responsible online engagement.
- Identify and collaborate with local businesses tourism boards and organizations for crosspromotional opportunities.
- Assist the marketing team with social media integration into email marketing campaigns ensuring cohesive messaging.
- Use social media polls and surveys to gather guest feedback and insights helping to shape future marketing strategies.
- Monitor competitors social media activities and strategies providing insights and recommendations for improvement.
Qualifications :
- Bachelors degree in Marketing Communications Hospitality Management or a related field preferred.
- Minimum of 24 years of experience in social media marketing preferably within the hospitality industry.
- Strong writing and editing skills with the ability to create compelling content.
- Proficiency in social media platforms and management tools
- Familiarity with graphic design tools (e.g. Canva Adobe Creative Suite) for creating visual content.
- Basic understanding of SEO and digital marketing principles.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Creative thinker with a passion for storytelling and brand development.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects across different hotels.
- Strong organizational skills and attention to detail.
- Knowledge of the local market and community engagement strategies.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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