Graphic Designer

Roles and responsibilities

Job Description

Job Purpose

The development of creative concepts, graphics and layouts that showcase the GEMS brand and are attractive to a range of audiences.

Key Accountabilities

• The development of creative concepts, graphics and layouts that showcase the GEMS brand and are attractive to a range of audiences
• Roll out the new GEMS corporate identity globally
• Thinking creatively to produce new ideas and concepts for traditional media and online
• Using practicality and innovative thinking to redefine a design brief within the constraints of cost and time
• Work with internal business teams (including education, enrolment, business development and marketing) to determine their requirements, interpreting their business needs and developing a concept to suit their purpose;
• Work with marketing and communications team, web developers and other marketing specialists to design around content and messaging
• Adapt and grow skillset with a changing industry to sustain the organisation’s position at the forefront of the industry
  

Skills

Expected Experience & Job-Specific Knowledge

• BA in Graphic Design/Related or equivalent qualification from a recognised institute
• Excellent software skills including InDesign, Illustrator, Photoshop PowerPoint and any other Adobe applications
• Dreamweaver and Flash experience is a huge advantage
• Experience developing and designing viable creative concepts to brief, in tight deadlines and on budget
• Knowledge of artwork/repro/print/production/finishing processes
• An understanding and appreciation of all elements of the marketing mix

Desired candidate profile

Graphic designers play a crucial role in visual communication, using their creativity and technical skills to convey ideas and messages through design. Here are some essential skills and qualities for effective graphic designers:

1. Creativity: A strong ability to generate original ideas and concepts, pushing the boundaries of design to create visually appealing work.

2. Technical Proficiency: Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with other graphic design tools.

3. Attention to Detail: A keen eye for detail to ensure accuracy and quality in designs, from typography to color selection.

4. Understanding of Design Principles: Knowledge of fundamental design concepts such as balance, contrast, alignment, and hierarchy to create cohesive and effective visuals.

5. Communication Skills: Ability to articulate design ideas clearly and collaborate with clients, team members, and stakeholders.

6. Time Management: Strong organizational skills to manage multiple projects and meet deadlines effectively.

7. Problem-Solving Ability: Capacity to address design challenges creatively and find effective solutions to meet project requirements.

8. Adaptability: Flexibility to work in various styles and formats, adjusting to different client needs and industry trends.

9. Portfolio Development: Creating and maintaining a diverse portfolio that showcases a range of design skills and projects.

10. Passion for Design: A genuine interest in design trends, techniques, and innovations, continually seeking inspiration and improvement.

These skills enable graphic designers to create impactful visuals that effectively communicate messages and resonate with audiences.

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