Brand Manager - Foodservice
Posted on :
17-10-2024
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Job Description
Our client is looking to recruit his Brand Manager
Main Responsibilities:
- Contribute to Foodservice Premium Strategy:
- Assist in developing longterm plans and budgets.
- Develop and define the annual foodservice marketing plan.
- Manage Product/Brand Portfolio:
- Oversee regional innovation projects and develop 360 launch plans.
- Analyze brand performance trends and competition to provide recommendations for optimization.
- Collaborate with market leaders to enhance brand development in terms of sales profitability and market share.
- Activate Premium Foodservice Network:
- Develop an annual activation plan for the foodservice network.
- Define communication strategies and develop media plans.
- Comanage digital strategy alongside digital activation leads.
- Enhance sales tools and organize culinary events in the region.
- Recruit and Develop Local Chef Ambassadors:
- Create signature recipes with local Chef Ambassadors.
- Engage chef networks through events demonstrations and trade shows.
- Maintain Relationships with VIP Clients:
- Develop a loyalty program strategy.
- Organize specific events and services for VIP clients.
- Participate in Local Events:
- Represent the company at prominent trade shows such as Gulfood
Required Qualities:
- Strategic and Operational Vision: Ability to operate within an international context.
- 3 years in similar role
- Experience of the GCC market is required
- MBA in marketing or equivalent
- Autonomy and Challenge Orientation: Ability to prioritize various demands and work independently.
- Analytical Skills: Strong analytical and synthesis capabilities.
- Project Management: Experience in managing projects with a high degree of autonomy.
- Market Knowledge: Excellent understanding of the Middle Eastern market.
- Languages: Professional proficiency in English (B2 level) and Arabic is required; French is a plus.
Remote Work :
No
Employment Type
Full Time
Key Skills
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