Marketing Operations Manager

Roles and responsibilities

• Manage the development and execution of campaigns across various paid, owned and earned channels, ensuring quality, consistency and compliance with budget.
• Responsible for managing a team of specialists, providing support and direction as needed, to deliver brand and tactical campaigns across a number of dnata group businesses. Additionally, own the development and delivery of campaign execution for a number of higher value/complex businesses.
• Translate internal marketing briefs for creative and PR agencies, working in partnership with the agencies to develop campaign responses for Brand Marketing Program Delivery Team sign off, particularly for higher complexity markets.
• During implementation of campaigns, oversee and manage agencies (media, creative and PR) to ensure timely delivery as per the agreed brief and ensure quality of assets released is maintained at broadcast, collecting evidence from agencies or other sources as needed.
• Develop strong relationships with agencies, providing the guidelines and framework for the Emirates brand, while also working together to drive creative inspiration. Provide feedback to Media and Corporate PR on the performance of the media agency and PR agency.
• Work collaboratively with teams across the department, in particular working closely with the Brand Marketing Program Delivery Team from a commercial requirement perspective, and developing a strong relationship with the Strategic Planner to ensure data driven insights and recommendations are driven into campaigns across all defined markets.
• Responsible for ensuring the brand promise and customer experience are fully represented in campaigns across all touchpoints in all defined markets. Leverage data-driven recommendations from the Strategic Planner in campaign planning and execution, ensuring customer centricity in all campaign work.
• Effectively determine budgetary requirements for assigned markets, and make workable recommendations for optimization of the budget where possible, across each market. Monitor and forecast the utilization of the budget, providing timely recommendations to the Brand Marketing Program Delivery Team in situations of forecasted overspend or underspend.
• Develop and coach the assigned team of Marketing Operations Specialists, ensuring the team understand their objectives and the operating model, and have the necessary skills to execute the role effectively.
• Support on creating consistency across all regions and business unit support teams within Marketing Operations by raising issues to the Manager Marketing Operations, and following standardised guidelines and processes. Ensure learnings from activities is shared with the rest of the team, either in team forums or by keeping the Manager Marketing Operations informed.

Qualifications & Experience

This job might be for you if you have:

• A completed Degree or Honours
• 8+ years of experience in account management within an international marketing agency or in the communications department of an international organisation.

You'll have an edge if you have:

• Experience of developing marketing briefs, planning and implementing annual budgets and activity plans, producing and implementing international marketing campaigns.
• Must have excellent knowledge of all aspects of marketing production and be well versed in international media planning.
• Experience in a leadership role.

Desired candidate profile

As a Marketing Operations Manager, several key skills and qualifications are essential for success in the role. Here are some important ones:

1. Strategic Planning: Ability to develop and execute marketing operations strategies that align with overall business goals and objectives.

2. Data Analysis: Proficiency in analyzing marketing data and metrics to measure campaign effectiveness, identify trends, and make data-driven decisions.

3. Marketing Automation: Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) to streamline processes and improve campaign performance.

4. Process Optimization: Skills in evaluating and optimizing marketing workflows and processes to enhance efficiency and productivity.

5. Budget Management: Experience in managing marketing budgets, tracking expenditures, and ensuring resources are allocated effectively.

6. Cross-Functional Collaboration: Strong interpersonal skills to work effectively with other departments (e.g., sales, product development, finance) and align marketing initiatives.

7. Project Management: Ability to manage multiple projects simultaneously, ensuring timely delivery and adherence to quality standards.

8. Technology Proficiency: Familiarity with analytics tools (e.g., Google Analytics) and CRM systems to track customer interactions and optimize marketing efforts.

9. Communication Skills: Excellent verbal and written communication skills to convey insights, strategies, and updates to stakeholders clearly.

10. Change Management: Ability to lead and manage change initiatives within the marketing team, ensuring smooth transitions to new processes or technologies.