Marketing Specialist - Splash Software LLC

Key Responsibilities:

• Design implement and manage multichannel marketing campaigns including email social media digital and event marketing with a focus on driving engagement and customer acquisition.
• Partner with internal teams (e.g. product sales design) to develop and execute strategic marketing initiatives that align with company goals product launches and customer expectations.
• Monitor analyze and report on the effectiveness of campaigns using KPIs making datadriven recommendations for optimization and ROI improvement.
• Conduct market research and stay ahead of industry trends identifying new opportunities for market expansion customer engagement and competitive differentiation.
• Develop and maintain highquality marketing materials such as sales collateral and product guides ensuring consistency with brand guidelines.
• Write proofread and edit creative and technical content across multiple formats (e.g. blogs landing pages social media newsletters).
• Maintain brand consistency across all platforms and ensure that all marketing materials meet the necessary regulatory standards specific to the industry.

Key Requirements:

• Bachelors degree in business administration marketing communications or a related field.
• Minimum of 5 years in a Marketing Specialist or similar role preferably with experience in the software industry or a similar digitalfocused sector.
• Handson experience with digital marketing automation tools Google Ads Google Analytics and SEO optimization tools.
• Knowledge of web publishing platforms CMS and a strong understanding of SEO principles to boost organic traffic.
• Strong ability to interpret data analyze campaign performance and provide actionable insights to drive continuous improvement.
• Excellent verbal and written communication skills with the ability to collaborate effectively with internal stakeholders and external partners.
• Strong multitasking and project management abilities with a focus on prioritization and meeting deadlines in a fastpaced environment.
• Adept at solving complex problems with a flexible approach to adapting to the dynamic demands of the software market.

About the role:

• Location: Dubai Business Bay The Binary Tower
• Working time: 10:00 am to 7:00 pm Monday to Saturday Sundays off
• Salary: negotiable

Job Type: Fulltime

Pay: From AED12000.00 per month