Search Engine Marketing Social Media Marketing Specialist
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Job Description
- Develops and executes SEM strategies to increase website traffic, optimize conversions, and improve search engine rankings within the healthcare sector.
- Oversees and optimizes paid search campaigns across platforms such as Google Ads, ensuring maximum ROI.
- Conducts keyword research, analysis, and competitor monitoring to identify trends and opportunities for campaign optimization.
- Creates, manages, and enhances social media marketing campaigns across various platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok.
- Collaborates with content creators and designers to develop engaging, on-brand content for social media channels, specifically tailored for Snapchat and TikTok.
- Monitors and analyzes campaign performance metrics across all platforms, providing regular reports and insights to enhance strategies.
- Keeps updated on industry trends, algorithm changes, and best practices in SEM and SMM to implement innovative strategies.
- Utilizes analytics tools to track user engagement, conversion rates, and other key performance indicators across multiple platforms.
- Collaborates with cross-functional teams to align marketing strategies with overall business goals and objectives.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
