Digital Account Executive

• Serve as the primary point of contact for assigned clients, managing day-to-day communications and ensuring their digital marketing needs are met.
• Develop strong, trusting relationships with clients, understanding their business goals, and translating them into effective digital strategies.
• Collaborate with internal teams to develop comprehensive digital marketing plans that align with client objectives.
• Manage the execution of digital campaigns, including social media, email marketing, SEO, PPC, content marketing, and online advertising.
• Monitor and analyze campaign performance using various analytics tools.
• Prepare detailed reports on campaign outcomes, providing insights and recommendations for optimization.
• Work closely with clients to understand their business and marketing objectives.
• Develop and present digital marketing strategies that drive engagement, increase brand awareness, and generate leads.
• Collaborate with the creative team to develop engaging and relevant content for various digital platforms.
• Ensure content aligns with the client’s brand voice and resonates with their target audience.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research to identify opportunities for client growth and competitive advantage.
• Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Provide clients with regular budget updates and financial forecasts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in digital marketing, preferably within an agency environment.
• Strong understanding of digital marketing channels and tactics, including social media, email marketing, SEO, PPC, content marketing, and online advertising.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
• Excellent communication and interpersonal skills, with the ability to build strong client relationships.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.