Develop and execute SEO strategies to improve website visibility, organic search rankings, and traffic acquisition.
Conduct keyword research, analysis, and optimization to enhance website content and drive targeted traffic.
Monitor and analyze website performance metrics using tools such as Google Analytics and SEMrush, and generate reports to track progress and identify areas for improvement.
Manage and optimize pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media channels to maximize ROI.
Collaborate with the content team to create high-quality, SEO-friendly content including blog posts, articles, and property listings.
Stay updated on industry trends, algorithm changes, and best practices in SEO and digital marketing to ensure the company's strategies remain effective and competitive.
Implement on-page and off-page optimization techniques, including link building, site architecture improvements, and technical SEO enhancements.
Coordinate with web developers to implement SEO recommendations and ensure website functionality meets SEO requirements.
Manage the company's social media presence, including content creation, scheduling, and engagement, to build brand awareness and drive traffic to the website.
Work closely with sales and business development teams to align marketing efforts with company goals and objectives.
Stay informed about the latest developments in the Dubai real estate market and competitor activities to identify opportunities and challenges.
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