Lifecycle Marketing Specialist
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Job Description
- Bachelor’s degree or BSC from a reputable university
- 3 – 5 years of experience in a similar field
- Knowledge of basic digital marketing & advance CLM tools
- Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform)
- Understanding of web analytics (experience with Google Analytics is preferred)
- Strong understanding of current online marketing concepts, strategies, and best practices
- Strong critical thinking, technical, and data analysis skills
- Strong skills in MS Office Suite (Excel, PowerPoint)
- Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
- Self – motivated & willing to take on new challenges
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
