Public Relations Strategy: Develop and execute a comprehensive PR and communications strategy that aligns with the company's business objectives. Ensure that messaging is consistent, compelling, and tailored to different audiences.
Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers in the automotive industry. Manage media inquiries, interviews, and press releases.
Crisis Management: Develop and implement crisis communication plans to effectively address potential issues that may impact the company's reputation. Act as the primary spokesperson during crises.
Stakeholder Engagement: Cultivate and manage relationships with key stakeholders, including customers, dealerships, industry partners, investors, and employees. Ensure clear and consistent communication to build trust and brand loyalty.
Brand Messaging: Oversee the development of messaging and content that reinforces the company's brand identity and values. Ensure that messaging is aligned across all communication channels.
Internal Communications: Develop and implement internal communication strategies to keep employees informed and engaged. Foster a positive company culture through effective communication.
Social Media and Digital Presence: Lead digital communication efforts, including social media strategies, online reputation management, and content creation. Utilize data analytics to measure and optimize digital performance.
Event Management: Plan and execute PR events, product launches, and industry conferences. Coordinate media attendance and coverage for these events.
Budget Management: Manage the PR and communications budget, including allocation, forecasting, and expense control, to achieve communication goals and ROI targets.
Regulatory Compliance: Ensure that all communications comply with industry regulations and company policies
Team Leadership: Manage and mentor a diverse communications team, including public relations professionals, content creators, and internal communication specialists. Foster a culture of excellence and collaboration.
Profile / Requirements
Bachelor's degree in public relations, Communications, Marketing, or a related field (Master's degree preferred).
Proven track record of success in a senior PR or communications leadership role within the automobile industry.
Deep knowledge of the automotive market, industry trends, and media landscape.
Exceptional leadership and team-building skills with the ability to guide and mentor communication professionals.
Strong crisis management and issues resolution skills.
Excellent written and verbal communication skills.
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