- Develop and execute email marketing campaigns aimed at converting leads into sales.
- Create compelling and engaging email content, including newsletters, promotions, and personalized recommendations.
- Segment and target email lists to ensure messages are relevant to different audience segments.
- Collaborate with the marketing team to align email marketing strategies with broader marketing initiatives.
- Analyze email campaign performance and make data-driven recommendations for improvement.
- Implement A/B testing to optimize email content and subject lines for better open and click-through rates.
- Stay up-to-date with industry best practices and emerging trends in email marketing.
- Build and maintain strong relationships with the audience, fostering trust and loyalty.
Sound like you? To apply, you need to be / have:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in email marketing, preferably in the travel or e-commerce industry.
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Knowledge of HTML and CSS is a plus.
- Experience with marketing automation tools is a plus.