Brand Product Manager

Responsibilities:

Building and executing the annual product plan leading to consumer recruitment and loyalty
• Executing product campaigns and the media and search strategies supporting them

Reacting to a launch, consumer behaviours and managing social media
• Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
• Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)
• Allocation and execution of budget for paid social posts
• Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
• Completing NPD form and sending to PR / rest of team

Knowledge sharing with the team
• Delivering the Internal Buzz
• Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)

Merchandising
• Owning overall merchandising for business-as-usual merchandising