Graphic Designer cum Digital Marketing Executive

* Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends
* Develop and manage digital marketing campaigns through website and social media banners, posters, flyers, brochures, catalogues and other medias.
* Create and manage separate social media strategies for B2B and B2C segments
* Manage and maintain the organization’s website(s)
* Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
* Track and analyze website traffic flow and provide regular internal reports.
* Attain key performance indicators such as reducing the website bounce rate and increasing dwell time etc.
* Create and manage company’s digital marketing dashboard.
* Use proper web analytic metrics to evaluate the performance of email and social media channels.
* Continually work on the Search Engine Optimization of the website(s)
* Fix any errors or bugs in online content
* Edit and post images and videos to online sites
* Create online banner adverts and oversee pay per click (PPC) AD management
* Write copy for email marketing campaigns
* Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
* Work on printed material to supplement online products.