IT Product Development Manager

Creates and manages the new product development pipeline portfolio, to ensure successive
annual roll-outs of value-added profitable products, to achieve 5-year plan growth targets.
2. Collaborates cross-functionally to drive the Customer to Concept process to bring new products
to market.
3. Identifies marketing opportunities by analyzing and defining the total market, market share,
competitor market share, and available market share by product market.
4. Provides leadership and support for the design, development, refinement, and implementation
of products by initiating research to identify consumer needs; develop new products to meet
consumer needs; research consumer acceptance of products; work with manufacturing to
identify packaging improvements, identify co-pack opportunities; develop introductory market
programs to introduce new products; and lead status meetings to drive programs or new
product initiatives to market. Periodically presents project updates to the leadership team.