Brand Dubai’s pop-up food event steals the show!


Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in partnership with One Central, Dubai World Trade Centre, has launched a unique pop-up event featuring diverse cuisines from some of Dubai’s most-loved homegrown food outlets. 

 The outdoor event showcases the unique concepts of eight innovative business from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai. The month-long event is being held at the Outdoor Plaza next to DWTC One Central Building 5, from January 17 to February 25. 
Nehal Badri, Director of Brand Dubai said, “The Proudly from Dubai initiative’s pop-up food event at One Central is part of Brand Dubai’s efforts to tell the story of Dubai’s vibrant entrepreneurial landscape by highlighting homegrown businesses that have achieved success with creative concepts. The event is part of our commitment to raise the visibility of local businesses and support their entrepreneurial journey and growth, especially amid the current environment. It is also in line with Dubai’s wider efforts to promote entrepreneurship and provide a nurturing ecosystem for businesses to grow.” 

Brand Dubai Food event

The event shines the spotlight on the diverse cuisines and culinary creativity of eight Dubai-born outlets, including 25’55’; Coppasta; Semisweet; Tres Marias Coffee Company; The Mattar Farm Kitchen; Simple; Lost Bread; and Karak Inc. Visitors can savour a range of delectable food and beverages at the venue set against the backdrop of Dubai’s iconic skyscrapers. 
Serving gourmet style burgers, 25’55’ brands itself as offering the first truly custom premium burger experience in the UAE. The restaurant’s menu includes a variety of foods, ranging from desserts, sliders and mojitos.

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