Social Media Specialist - Puratos

Do you have the appetite to Grow Your Magic

Consumers everywhere are increasingly conscious of the quality of the food they eat. BanoPuratos develops produces and distributes a unique range of ingredients for bakers pastrychefs and chocolatiers who demand the very highest quality.

BanoPuratos group is a rapidly growing jointventure in the Middle East with 354 employees in 7 countries and a consolidated turnover of over 100 M in 2022. Our passion for innovation pioneering spirit and core values continue to propel our global ambitions. This coupled with our commitment to our communities is what makes working at BanoPuratos so magical.

Position Overview

Based at BanoPuratos UAE we are currently seeking a:

Digital Marketing Specialist

(Sharjah United Arab Emirates)

The Digital Marketing Specialist is responsible for creating and publishing content on all media platforms including Facebook Twitter and Instagram to grow an audience build brand awareness and ultimately boost sales. Plan create publish and share new content (including original text images video and code) on a daily basis that builds meaningful customer connections increases brand awareness and encourages community members to engage with the brand.

Key Accountabilities

• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up to date with the latest social media best practices and technologies.
• Set up and optimize company pages within each platform to increase the visibility of companys social content.
• Monitor SEO and customer engagement and suggest content optimization.
• Moderate usergenerated content in line with the moderation policy.
• Collaborate with sales web design web development customer service and product development teams.
• Oversee site metrics interact with readers and be responsible for creative design.
• Understand the targeted audience for each social channel create persuasive content that strikes a chord with the intended audience and unique to the typical interactions of each channel will also likely be responsible for community management customer service copywriting and analysing data.
• Engage with your audience on social build a brand voice and create content that resonates with your audience. Each channel has its own algorithm and tactics for optimization in this way
• Ensuring that posts are scheduled regularly and at optimal days and times on specific channels.
• Responsible for paid strategies and will need to be adept at using tools such as Ads Manager or other paid options on channels.

Profile

• Minimum of 3 years of relevant experience.
• Bachelors degree in marketing or related field.
• Fluency in English and Arabic is a plus.
• Proven track record of managing and growing social media platforms.
• Familiar and upto date on Social Media Marketing Trends.
• Strong understanding of social media algorithms trends and best practices.
• Proven ability to develop and execute social media strategies.
• Proficiency in content creation tools and photo/video editing software.
• Experience in influencer outreach and collaboration is a plus.
• Analytical mindset with the ability to interpret data to optimize social media strategies.

Competencies

• Should have the ability to develop multimedia content.
• Should have very good planning and organizational skills.
• Should have very good commination and presenting skills.
• Should have very good interpersonal negotiation and communication skills.
• Should have the ability to manage multiple tasks involving internal and external partners.

Offer

BanoPuratos provides a dynamic entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course BanoPuratos offers a competitive package but additionally offers you a position that you can further develop and shape.