ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. Thecompany delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers.These brands include major international and regional names such as Time Out, Arabian Business, Harper s Bazaar, GQ, Construction Week, Esquire and GQ.
Time Out Abu Dhabi is looking for an energetic, ambitious Social Media Editor with a passion for building fun, engaging social media content and a proven track record of growing an audience. A key part of the Time Out GCC team, they will work alongside the editorial team and should share a journalist s eye for captivating copy, engaging content and visuals. The ideal candidate must be comfortable collaborating with a department that is both creative and technical. This innovative and mobile-first role will be driven by reacting to data insights and creating lively, shareable content. The Social Media Editor will lead and execute Time Out Abu Dhabi s social media strategy across multiple platforms, from Instagram to TikTok.
- The ideal candidate will always strive for the next big idea that will take Time Out Abu Dhabi s social media presence to new heights
Requirements
KEY RESPONSIBILITIES
- Set and execute the brand s social media strategy across all of the brand s social channels.
- Create content for Time Out Abu Dhabi s social platforms, cementing a daily and weekly social calendar to coincide with user behaviour.
- Manage social coverage of live events, from the initial vision to execution.
- Grow the brand s audience and engagement across all channels.
- Constantly monitor analytics and adjust content and approach to meet growth goals.
- Build out, execute and constantly refine Time Out Abu Dhabi s social media strategy across the region.
- Liaise with the Abu Dhabi editorial team to establish what is needed to make a story fly across social channels from visual assets to vertical video and promotion times.
- Provide regular feedback to editors and writers on performance both successes and missed opportunities.
- Communicate how to best produce social-savvy, must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
- Develop creative ways to grow followers and engagement, in collaboration with editorial and performance teams.
- Work closely with the wider social media teams of Time Out GCC titles to cross-promote content from across the region, as well as relay best practices and social strategy successes.
- Produce weekly performance reports for the Editor-in-Chief, Head of Content and Editorial Director.
- Meet individual weekly targets as agreed with the Head of Content and Editorial Director.
- Ensure all content produced fits within Time Out s brand guidelines and tone of voice.
- Work closely with Time Out s design team to develop creative concepts for marketing materials and campaigns.
- Work with the Editor-in-Chief, Head of Content and Editorial Director to ensure ALL content reflects overall content / editorial strategy.
- Maintain a strong working relationship with Time Out s commercial team and work with team leads to deliver sponsored content campaigns.
- Occasionally attend events out of hours to create social content.
PERSON REQUIREMENTS
Time Out is filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics we all share. To join our team you ll want to.
- Be excited by analytics. Data-driven, but understands brand longevity wins every time.
- Be commercially astute.
- Have a passion for digital content creation, and demonstrable desire to build a great business.
- Either have experience at or want to dive headfirst into a fast-paced digital-first company
- Think BIG
- Be passionate about going out and unearthing new experiences.
- Have a keen interest in global media developments and trends.
- Have excellent communication and relationship-building skills.
- Have a high sense of ownership, urgency and drive.
- Be a team player.
EXPERIENCE
- At least three years experience in a social media role, ideally for an editorial / content organisation.
- Proven record of audience growth and engagement growth.
- Experience working with third party social media management platforms.
- Experience working with a CMS and SEO tools.
- Understanding of the Middle East s dynamic cultural identity, and a passion for new experiences.
Benefits
Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.
We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme. ITP employees also enjoy a variety of staff offers at many local restaurants, salons, hotels and service providers.
KEY RESPONSIBILITIES Set and execute the brand s social media strategy across all of the brand s social channels. Create content for Time Out Abu Dhabi s social platforms, cementing a daily and weekly social calendar to coincide with user behaviour. Manage social coverage of live events, from the initial vision to execution. Grow the brand s audience and engagement across all channels. Constantly monitor analytics and adjust content and approach to meet growth goals. Build out, execute and constantly refine Time Out Abu Dhabi s social media strategy across the region. Liaise with the Abu Dhabi editorial team to establish what is needed to make a story fly across social channels from visual assets to vertical video and promotion times. Provide regular feedback to editors and writers on performance both successes and missed opportunities. Communicate how to best produce social-savvy, must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms. Develop creative ways to grow followers and engagement, in collaboration with editorial and performance teams. Work closely with the wider social media teams of Time Out GCC titles to cross-promote content from across the region, as well as relay best practices and social strategy successes. Produce weekly performance reports for the Editor-in-Chief, Head of Content and Editorial Director. Meet individual weekly targets as agreed with the Head of Content and Editorial Director. Ensure all content produced fits within Time Out s brand guidelines and tone of voice. Work closely with Time Out s design team to develop creative concepts for marketing materials and campaigns. Work with the Editor-in-Chief, Head of Content and Editorial Director to ensure ALL content reflects overall content / editorial strategy. Maintain a strong working relationship with Time Out s commercial team and work with team leads to deliver sponsored content campaigns. Occasionally attend events out of hours to create social content. PERSON REQUIREMENTS Time Out is filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics we all share. To join our team you ll want to. Be excited by analytics. Data-driven, but understands brand longevity wins every time. Be commercially astute. Have a passion for digital content creation, and demonstrable desire to build a great business. Either have experience at or want to dive headfirst into a fast-paced digital-first company Think BIG Be passionate about going out and unearthing new experiences. Have a keen interest in global media developments and trends. Have excellent communication and relationship-building skills. Have a high sense of ownership, urgency and drive. Be a team player. EXPERIENCE At least three years experience in a social media role, ideally for an editorial / content organisation. Proven record of audience growth and engagement growth. Experience working with third party social media management platforms. Experience working with a CMS and SEO tools. Understanding of the Middle East s dynamic cultural identity, and a passion for new experiences.
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