Social Media & Content Manager

Our client a growing consumer-focused business in Dubai is actively seeking a highly creative culturally aware Social Media & Content Manager to own and grow its social media presence across multiple brand accounts.

Location: Dubai UAE

Package: -4-5K

Duties and Responsibilities:

Social Media Management

Own and manage three social media accounts each with its own audience brand identity and content requirements.
Develop and manage monthly social media and content calendars.
Plan a balanced mix of Reels Stories static content UGC creator content and interactive formats.
Manage day-to-day posting and publishing.
Maintain a consistent brand voice visual identity and social personality.
Identify opportunities to increase reach engagement followers and brand awareness.
Monitor social performance and continuously improve content based on results.

Content Creation

Develop original social-first content concepts.
Personally shoot and create short-form content using smartphones and appropriate content equipment.
Create and edit Reels TikToks Stories and other short-form videos.
Write strong hooks captions and calls to action.
Create entertaining and culturally relevant product content rather than purely promotional content.
Identify trending sounds formats conversations and cultural moments that can be used authentically.
Develop repeatable content formats and series.
Collaborate with customers team members creators and UGC contributors to produce engaging content.

Youth Culture & Brand Development

Help develop a distinctive youth-focused social identity.
Stay connected with UAE and global youth culture and social trends.
Understand the interests behaviours and preferences of tweens teens and young adults.
Create content relevant to a diverse and multicultural UAE audience.
Translate global trends into locally relevant content.
Continuously bring fresh and innovative content ideas to the brand.

Community Management

Actively manage comments messages and conversations across social channels.
Build relationships with followers and encourage community participation.
Develop polls questions challenges UGC and community-led content opportunities.
Turn customer conversations and audience feedback into content ideas.
Support WhatsApp community and other community initiatives.
Identify highly engaged followers and potential brand advocates.

Influencers Creators & UGC

Identify relevant creators and micro-influencers.
Develop creator briefs and content concepts.
Coordinate product seeding and creator collaborations.
Source and encourage high-quality UGC.
Build long-term relationships with creators.
Ensure creator content remains aligned with the brand identity.

Events & Retail Content

Identify content opportunities at activations launches pop-ups and retail events.
Capture social-first content during events and activations.
Convert offline activities into engaging digital storytelling.
Work with retail teams and promoters to identify customer reactions trending products and content opportunities.

Performance & Reporting

Track reach engagement follower growth saves shares watch time and other relevant social metrics.
Identify content formats and products that are resonating with the audience.
Understand the difference between content designed for awareness engagement community and conversion.
Prepare concise monthly social media performance reports.
Provide recommendations on what content should be increased reduced or changed.

Knowledge & Experience:

Bachelors degree in Marketing Communications Media or a related field preferred.
Approximately 36 years of relevant social media content or digital marketing experience.
Strong understanding of Instagram TikTok and short-form video content.
Demonstrated ability to personally create content rather than only managing agencies or designers.
Strong smartphone photography and videography skills.
Video editing skills using CapCut Adobe or equivalent tools.
Excellent understanding of social trends and youth culture.
Strong written English and caption-writing ability.
Good visual judgment and attention to detail.
Comfortable working in a fast-moving and entrepreneurial environment.
Ability to move quickly from idea to execution without requiring a large production team.
Commercially aware and interested in understanding content performance.
Familiarity with AI tools for ideation research and content workflows is an advantage.

Compensation with standard benefits