Social Media & Content Executive

MEFITPRO & QOOAH Dubai UAE Full-Time

MEFITPRO is one of the Middle Easts established fitness industry leaders providing world-class fitness solutions since 2003. Our business spans professional fitness education commercial gym equipment sports nutrition distribution and industry events.

QOOAH is our consumer-facing fitness and wellness retail brand offering a curated selection of premium fitness equipment sports nutrition recovery tools and wellness products through e-commerce and physical retail.

Were looking for a creative highly organised and proactive Social Media & Content Executive to strengthen the digital presence of both brands and help turn compelling content into measurable business impact.

Youll take ownership of the day-to-day social media execution for MEFITPRO and QOOAH from content planning and creation to publishing community engagement and performance reporting.

This is a hands-on role for someone who understands fitness and wellness has a strong eye for content and knows how to manage multiple priorities without compromising quality or deadlines.

Youll work closely with the marketing team commercial departments and external partners to bring campaigns products education programmes and industry initiatives to life.

This role will be based in our Dubai office and will look into the Social Media and content (for MEFITPRO/QOOAH)for the Saudi market.

1. Social Media Planning & Execution

• Build and maintain structured monthly content calendars for MEFITPRO and QOOAH aligned with marketing and commercial priorities.

• Manage day-to-day publishing across Instagram Facebook LinkedIn TikTok and other relevant channels.

• Develop distinct content approaches for each brand tailored to their respective audiences.

• Coordinate content approvals scheduling and campaign deadlines.

• Maintain consistent brand messaging visual quality and publishing standards.

2. Content Creation & Production

• Create engaging short-form video content Reels Stories carousels and social media graphics.

• Plan and execute content shoots featuring fitness products equipment demonstrations trainers educators customers and events.

• Capture and edit high-quality photo and video content using mobile and professional equipment where appropriate.

• Write compelling captions hooks and calls to action that encourage engagement and meaningful customer actions.

• Repurpose content across platforms while adapting formats to each channel.

3. MEFITPRO: B2B & Industry Content

• Showcase commercial gym equipment installations and completed projects.

• Promote professional fitness certifications educational programmes workshops and training opportunities.

• Capture content from industry events conferences product demonstrations and partnerships.

• Develop content featuring fitness professionals industry experts and customer success stories.

• Support lead generation initiatives by creating content that encourages relevant enquiries.

4. QOOAH: E-commerce & Consumer Content

• Create engaging product-led content that showcases fitness equipment nutrition recovery and wellness products.

• Support product launches seasonal promotions and retail campaigns.

• Develop product demonstrations educational content lifestyle videos and customer testimonials.

• Coordinate with the e-commerce team to ensure content reflects product availability pricing and current promotions.

• Create content that drives qualified traffic to product pages and supports online sales.

5. Community Management & Brand Engagement

• Monitor and respond to social media comments messages mentions and customer enquiries.

• Direct commercial enquiries to the relevant sales or customer service teams.

• Engage with fitness professionals creators brand partners and relevant communities.

• Support influencer and content creator collaborations including coordination and content delivery.

• Maintain a professional responsive and consistent brand presence.

6. Performance & Reporting

• Track social media performance including reach engagement video views follower growth website traffic and relevant enquiries.

• Prepare concise monthly reports highlighting results insights and recommendations.

• Identify successful content formats and continuously improve performance.

• Collaborate with the paid media and e-commerce teams to develop organic content that can be adapted for advertising campaigns.

Required

• 24 years of hands-on experience in social media management and content creation.

• Demonstrable experience managing social media accounts for consumer or commercial brands.

• Strong short-form video creation filming and editing capabilities.

• Proficiency with tools such as CapCut Canva Adobe Creative Suite or equivalent.

• Excellent English copywriting and communication skills.

• Strong organisational skills attention to detail and the ability to manage multiple content calendars.

• Ability to work independently meet deadlines and take ownership of deliverables.

• Based in Dubai or willing to relocate.

Highly Desirable

• Previous experience in fitness wellness sports nutrition retail or e-commerce.

• Understanding of B2B versus B2C content strategies.

• Experience covering live events product demonstrations and commercial shoots.

• Familiarity with Meta Business Suite social media scheduling platforms and basic performance analytics.

• Arabic language skills are an advantage.

Within your first 90 days we expect you to:

• Establish reliable forward-planned content calendars for both brands.

• Deliver consistent high-quality content across priority channels.

• Build a well-organised content library and streamlined production workflow.

• Improve engagement and visibility among relevant fitness and wellness audiences.

• Demonstrate clear ownership of deadlines reporting and campaign execution.

• Contribute content that supports commercial enquiries product discovery and sales initiatives.

Youll have the opportunity to work across two complementary businesses at the heart of the Middle Easts fitness and wellness industry.

From commercial gym installations and professional education to consumer fitness products and major industry events youll have access to a diverse range of brands products people and stories to bring to life.

Were looking for someone who wants to take ownership produce meaningful work and grow within an ambitious business.

Please submit your CV and a portfolio showcasing social media accounts youve managed short-form videos youve created and examples of content youve produced.

Applications without relevant work samples may not be considered.