Performance Media Specialist

Responsibilities:

• Coordinate with the media agency, assisting overall annual digital media strategy to reach key audience through variety of digital media channels.
• Overall assist in control of the digital media plan ensuring that key booking dates are met, supporting brand managers to deliver campaigns on time and driving full value out of our media.
• Setting search KPI’s for media that ensures they are continually driven to achieve and exceed these targets while maintaining ROI and management of the media to produce meaningful post campaign analysis.
• Assist in leading Campaigns and Digital Budget
• Build effective working relationships with stakeholders to ensure alignment on plans.
• Monitor future digital trends and relevance to the Middle East market goals. In particular, stay abreast of innovation in the digital spaces that have business relevance to PPD and suggest experimentation where significant potential for incremental profit may exist
• Provide strategic insights that inform digital strategy, measure digital activity performance and ROI, and course correct the plan where necessary
• Oversee data segmentation strategy that drives retention, advocacy and cross-sell.
• Assist the team in improving consumer data, targeting, ROI, optimisation and measurement.
• Update management team with relevant digital reporting and analysis to inform forward strategy monthly