Marketing Manager

Responsibilities
• Establish afler sales service proposition for Car Dealerships as an alternative to their in-house facility investment, and drive more business to company sites
• Effective participation in the development and implementation of digital transformation strategy
• Develop plans to focus marketing activities and spend tluough utilization of Loyalty program and other CRM functionalities for measurable results
• Implementation and upkeep of processes & certifications – IMS, LRQA and ISO
• Full accountability on formulating and delivering the Automotive Services annual budget and financial KPIs
• Develop the new sites roll out plan to support delivering desired results
• Continuously explore opportunities to reduce operational cost while growing revenues
• Ensure favourable payment terms with vendors while meeting agreed contractual obligations
• Develop Expenditure Requests with clearly defined input that will support return on investment as per company policy
• Develop the pricing strategy to support delivering to KPI’s and brand positioning
• Lead the Automotive Services Business Strategy, execution, and process improvements to enable the successful delivery of the Business Unit plan
• As Brand Custodian,internally and externally to meet customers’ expectations, while continue to be the market leader
• Establish and maintain a clear brand positioning basis defined values and unique selling propositions and ensure alignment to brand guidelines
• Analyze business performance, industry trends, market and competitive research, existing or new regulatory requirements and their impact on business operations; make decision on alternative coui’ses of action, including risk assessment, capital investment, acquisitions, expansion locally or regionally, at the corporate leve