Marketing Manager

Job Description:

• Marketing Strategy Development: Collaborate with senior management to define marketing objectives and create comprehensive marketing strategies aligned with the company's goals. Conduct market research to identify target audiences, industry trends, and competitors to inform marketing initiatives.
• Campaign Planning and Execution: Develop and execute multi-channel marketing campaigns to promote exhibitions and conferences. This includes creating compelling content, managing social media platforms, email marketing, digital advertising, print materials, and other relevant marketing channels.
• Brand Management: Maintain and enhance the company's brand image and positioning in the market. Ensure consistent brand messaging and visual identity across all marketing collateral and channels. Monitor brand performance and implement improvements as needed.
• Audience Engagement: Identify and engage target audiences through various marketing channels. Build and nurture relationships with potential attendees, exhibitors, and sponsors to maximize participation and increase event revenue. Utilize CRM systems to manage leads, track customer interactions, and measure campaign effectiveness.
• Event Promotion: Develop and implement marketing plans to drive event registrations and increase attendance. Collaborate with internal teams and external partners to create promotional materials, including brochures, websites, advertisements, and press releases. Leverage both online and offline channels to reach a wide range of potential attendees.
• Digital Marketing: Oversee the company's digital marketing efforts, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content marketing. Stay updated with the latest digital marketing trends and technologies to optimize marketing strategies.