Head of Marketing Communications

Key Points:

• Corporate/Government Sector
• Must speak English, Arabic & French
• Must have previous track record in a senior marketing and communications position.
• Abu Dhabi based

Responsibilities:

• Strategic Leadership:
• Develop and implement comprehensive marketing and communications strategies aligned with the company's goals and objectives.
• Lead a high-performing team to execute integrated campaigns across various channels.
• Brand Management:
• Oversee the development and maintenance of a strong and consistent brand identity.
• Ensure brand messaging is aligned with the company's values and resonates with target audiences.
• Multilingual Expertise:
• Utilize fluency in Arabic and French to create targeted marketing campaigns for diverse language audiences.
• Translate and adapt marketing materials to effectively communicate with Arabic and French-speaking stakeholders.
• Digital Marketing:
• Drive digital marketing initiatives, including social media, email marketing, and online advertising.
• Monitor digital trends and recommend strategies to maximize online presence.
• Content Development:
• Lead the creation of compelling and culturally relevant content for various marketing channels.
• Ensure consistency in messaging across all communication platforms.
• Media Relations:
• Build and maintain strong relationships with media outlets in Arabic and French-speaking regions.
• Proactively seek opportunities for media coverage and manage press inquiries.
• Events and Sponsorships:
• Develop and execute event strategies to enhance brand visibility.
• Identify and evaluate sponsorship opportunities aligned with company objectives.
• Performance Analysis:
• Establish key performance indicators (KPIs) for marketing initiatives.
• Analyze data and provide insights to optimize marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
• Proven experience as a Marketing and Communications leader, preferably in Energy
• Fluent in Arabic and French, with exceptional written and verbal communication skills in both languages.
• Strong understanding of digital marketing trends and tools.
• Experience in managing multicultural teams and campaigns.
• Excellent strategic thinking, problem-solving, and decision-making skills.