eCRM Executive

Role Summary

To drive CRM performance across lifecycle touchpoints ensuring revenue contribution retention growth and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels ensuring flawless on-time delivery.

Key Success drivers including Accountabilities and Responsibilities

• Support the implementation of CRM strategies.

• Translate strategic direction into execution-ready tasks and content briefs.

• Follow best practices for campaign accuracy personalization and alignment with brand objectives.

• Provide operational feedback to help refine strategies.

• Build QA and deploy campaigns (BAU promotional and automated journeys) across email push in-app and WhatsAPP.

• Translate business briefs into actionable requests for creative and design teams.

• Manage campaign calendar updates ensuring alignment with brand and ecommerce teams.

• Ensure content accuracy personalization and adherence to brand guidelines

• Support A/B testing within Automated Lifecycle and BAU campaigns.

• Own CRM revenue targets and optimize performance across channels.

• Analyze results and implement data-driven improvements.

Technical Competencies

• CRM and lifecycle marketing expertise (MoEngage Braze Salesforce Marketing Cloud or similar platforms)

• Prepare weekly and monthly CRM performance reports covering KPIs (sessions revenue orders CVR AOV) and share clear observations on performance.

Experience

• Basic working knowledge of CRM platforms (MoEngage Braze Salesforce Marketing Cloud or similar).

• Understanding of lifecycle marketing and campaign execution.

• Comfortable working with campaign data and generating basic reports.

• Strong organizational skills to handle multiple campaign tasks at once.

• Good communication and collaboration skills.