Marketing Executive

Role Overview

The Marketing Executive is responsible for managing and growing the hotels digital presence across all social platforms with a strong focus on storytelling engagement and brand consistency. Working closely with the Marketing Manager and supporting all hotel departments - especially Food & Beverage - this role develops and executes creative social media strategies that showcase the hotels experiences outlets events and lifestyle offerings.

Qualifications & Skills

Bachelors degree in Marketing Communications Media Hospitality or a related field.
23 years of experience in social media management preferably within hospitality lifestyle or luxury brands.
Strong understanding of social media platforms trends and best practices.
Proficiency in content creation tools such as Adobe Creative Suite Canva Lightroom Premiere Pro or similar.
Strong storytelling copywriting and visual communication skills.
Experience in photography and videography is highly desirable.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Creative proactive and detail-oriented with a passion for hospitality and lifestyle branding.

Key Responsibilities

Social Media Strategy & Content Execution

Develop plan and execute engaging social media content across Instagram Facebook LinkedIn and other relevant platforms.
Create high-quality photo video and written content aligned with brand guidelines and marketing objectives.
Write compelling captions posts and stories that reflect the hotels lifestyle F&B offerings and guest experiences.
Manage and maintain the monthly content calendar in coordination with the Marketing Manager.

Content Creation & Storytelling

Support and lead content shoots across hotel departments with a strong focus on lifestyle rooms events and F&B.
Collaborate with chefs restaurant teams and operational departments to capture authentic moments.
Work with internal teams or external creators to produce visually engaging and on-brand content.
Adapt content into platform-specific formats to maximize reach and engagement.

Community Management & Engagement

Monitor and manage all social media channels responding to comments messages and guest inquiries in a timely and professional manner.
Build and grow the online community by encouraging engagement and fostering brand loyalty.
Manage online reputation by monitoring mentions reviews and guest feedback across platforms.

Brand Consistency & Quality Control

Ensure all content aligns with Le Méridiens brand identity tone of voice and visual standards.
Work closely with the Marketing Manager for content approvals prior to publishing.
Maintain a consistent and premium visual and storytelling standard across all platforms.

Analytics & Reporting

Track analyze and report on social media performance including engagement reach and growth metrics.
Provide insights and recommendations to improve content strategy and campaign performance.
Stay up to date with social media trends algorithm changes and competitor activity.

Coordination & Collaboration

Liaise with photographers videographers influencers and creative partners when required.
Support wider marketing campaigns hotel promotions and seasonal initiatives.
Collaborate with all hotel departments to identify content opportunities and stories.

Working Conditions & Reporting

The role reports to the Marketing Manager.
Works closely with all hotel departments especially F&B Rooms and Events teams.
Standard working hours with flexibility for shoots events and operational needs.
Salary: negotiable depending on experience and skills.

About Le Méridien

Le Méridien celebrates the art of travel culture and discovery. Our guests are curious creative and cosmopolitan seeking authentic experiences and moments to savour the good life. Join us and be part of a dynamic global team dedicated to delivering inspiring and memorable guest experiences.

Why Join Le Méridien

Be part of a global brand that values creativity culture and innovation.
Work in a dynamic environment where storytelling brings guest experiences to life.
Collaborate with passionate teams across hospitality F&B and events.
Access Marriott Internationals global network for career growth and development.