CRM Marketing Executive
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موقع الوظيفة:
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تاريخ النشر:
نُشرت قبل 2 ساعة
عدد الوظائف الشاغرة:
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ملخص الوظيفة
Own the end-to-end CRM calendar planning building deploying and analysing campaigns across email SMS push and WhatsApp channels
Design and optimise automated lifecycle flows: welcome series post-purchase win-back browse abandonment and loyalty journeys
Segment customer database using RFM modelling purchase behaviour and engagement signals to drive personalised targeting
Manage CRM strategies specific to subscription retail including churn prediction renewal nudge sequences trial-to-paid conversion flows and subscriber-exclusive engagement programmes
Track and optimise subscription health metrics: churn rate MRR contribution from CRM subscriber retention rate and reactivation rates on lapsed subscribers
Collaborate with the product category and commercial teams to align CRM with promotional calendars and inventory priorities
Run structured A/B tests on subject lines creative timing and segmentation and translate learnings into ongoing improvements
Monitor and report on key CRM KPIs: open rate CTR conversion rate revenue per send unsubscribe rate and CLV contribution
Drive mobile app engagement through targeted push notification campaigns including transactional alerts personalised offers and re-engagement flows for dormant app users
Maintain list hygiene and ensure deliverability standards are consistently met
Partner with the creative team to produce localised on-brand content suited to UAE audiences including bilingual (EN/AR) campaigns where required
Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo Braze MoEngage or Salesforce Marketing Cloud is advantageous
Requirements
35 years of hands-on CRM or lifecycle marketing experience with a significant portion in e-commerce
Proven experience working in the UAE market a deep understanding of local consumer behaviour seasonality (Ramadan DSF UAE National Day) and platform preferences is essential
Experience working with or within a subscription-based retail or commerce model understanding of recurring billing cycles churn triggers and how CRM intersects with subscriber lifecycle management
Proficiency with at least one major CRM/ESP platform (Klaviyo MoEngage Braze Iterable or similar)
Solid grasp of segmentation logic automation workflows and campaign performance analysis
Comfortable working with data able to pull reports interpret dashboards and make decisions informed by metrics
Experience coordinating with creative and content teams to deliver compelling conversion-driven messaging
Strong written communication skills in English; Arabic proficiency is a plus
Bachelors degree in Marketing Business or a related field
