Senior Media Buyer (Remote Part-time)

As Senior Media Buyer & Creative Performance Lead youll lead strategy and execution establish a world-class creative testing system alongside our in-house editors and designers and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving high-potential beauty space with strong internal creative support.

Key Responsibilities

• Lead full strategy setup and daily execution across Meta and Snapchat including campaign architecture audience targeting bidding and creative deployment tailored to GCC consumers.

• Develop and execute weekly/monthly scaling plans balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.

• Proactively manage ad fatigue through rotation refresh and performance monitoring to maintain stable long-term results.

• Optimize blended channel metrics (CAC MER) while ensuring healthy contribution margins at scale.

• Design and implement a structured creative testing framework covering angles hooks formats (video static carousel) UGC vs. produced and rapid iterations.

• Analyze performance data to deliver precise actionable creative briefs and instructions to our in-house video editor (e.g. hook structure pacing proof elements CTA placement).

• Maintain a live content pipeline testing calendar iteration backlog and documentation of key learnings to inform weekly optimizations.

• Leverage AI tools to accelerate idea generation concept variations and quick mockups for faster testing cycles.

• Build and own a comprehensive 60-day launch roadmap including phased budget ramps KPI milestones (e.g. early CPA targets winner identification thresholds) and scaling triggers.

• Ensure full tracking readiness (pixel/events attribution setup) and account hygiene before go-live.

• Lead rapid early testing to identify high-performing creatives and audiences then transition to aggressive profitable scaling.

• Document the entire process into a repeatable launch playbook for future brand expansions.

Qualifications :

• Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).

• Proven track record scaling DTC beauty cosmetics hair or fashion brands with high AOV.

• Deep unit economics mindset: fluency in CAC MER LTV:CAC ratios contribution margin and payback period for informed scaling decisions.

• Strong creative leadership: ability to translate data into specific creative direction run structured testing and document/iterate learnings systematically.

• Organized operator with excellent planning prioritization KPI tracking and weekly reporting skills.

• Proficiency using AI for creative ideation/concepts (e.g. Midjourney ChatGPT for hooks/angles).

• Results-oriented calm under pressure (seasonal volatility) collaborative with creative teams data-driven decision-maker.

Educational & Professional Requirements

• Bachelors degree in Marketing Business or related field (or equivalent experience).

• 5 years of hands-on paid media experience with at least 3 years focused on Meta Snapchat in DTC/e-commerce.

• Demonstrated success scaling DTC beauty/cosmetics/hair brands.

• Strong preference for GCC/Middle East market experience due to cultural nuances language (Arabic/English) and seasonal peaks (Ramadan Eid White Friday/Black Friday).

• No formal certifications required but proven results in high-stakes scaling environments essential.

Apply now and join a team where creativity meets performance and where.

Additional Information :

• Fully remote (GCC time zone alignment required for meetings and live optimizations).

• Part-time (with potential to become full-time)

• Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.

• Only Egypt-based candidates can apply.

Remote Work :

Yes

Employment Type :

Part-time