Area Head of Field & Distribution MEWA

IDENTIFY OPPORTUNITIES

• Lead the continuous identification sizing and prioritization of distribution and execution opportunities to strengthen Red Bulls ambition of becoming the most distributed and best-executed beverage brand across MEWA.  This includes but not limited to changing Distributors recommending establishing a new Field Force in certain markets or evolving certain metrices within the existing DP organisation
• Translate market consumer and outlet-level insights into clear opportunity maps highlighting Hot Zones and priority areas where our consumers are most likely to be and incremental gains are highest.
• Lead the regional rollout of GET as MEWAs Key User empowering markets with the right training and support to adopt the platform elevating field execution standards.
• Integrate multiple data sources (12M vs 3M gaps PSA audits execution metrics retail audits online scraping) to uncover root causes in availability visibility and coverage.
• Use field and commercial tools (GET PSA Market Scan Pathfinder 360) as engines to reveal opportunities diagnose weaknesses and guide strategic decision-making.
• Provide fact-based insights to Country Managers and DPMs to support mid-course corrections sharpen plans and influence RTM design.

SET UP RTM AND FIELD FORCE

• Guide the design evolution and optimization of RTM models across highly diverse MEWA markets ensuring cost efficiency scalability and strong commercial reach.
• Lead the regional contribution to Pathfinder by bringing deep RTM and DP expertise into action resulting in the selection and onboarding of the best possible Distribution Partners.
• Assess the structural and operational health of DPs field forces identifying gaps in call cycles coverage territory design routing and organizational design.
• Assess the need to establish a Red Bull Field Force within a Subsidiary or a DP set up or establishing a Red Bull or 3rd party merchandising force to Win Vs Competition.   
• Lead capability assessments and co-create DP evolution roadmaps elevating commercial standards in line with global Off Premise expectations.
• Coach DP commercial and field teams strengthening managerial routines commercial discipline decision-making and execution focus to build high-performing organizations.
• Support Country Managers in reshaping DP structures (roles territories KPIs incentives supervisory layers) to enable distribution growth.
• Provide insights during business planning to shape distribution expansion field sales optimization coverage objectives headcount decisions and investment priorities.
• Ensure strong governance over pricing discipline value-chain health stock-flow visibility and adherence to Red Bulls commercial fundamentals.
• Support markets to maintain healthy and efficient trade investments by continuously challenging and reassessing value chains to optimize margins competitiveness and long-term business sustainability.
• Continuously share best practices and RTM innovations across MEWA to foster fast replication and eliminate inefficient structures.

ACTIVATE RTM

• Recommend clear commercial priorities to markets during the BP process and guide them in shaping the right focus areas translating these priorities into strong Commercial Annexes ensuring full alignment across all key commercial levers.
• Translate commercial priorities into clear actionable plans for field teams DPMs and DPs ensuring consistent execution across markets.
• Drive flawless implementation of the Off Premise playbook maintaining high standards in availability visibility cooler deployment and retail execution.
• Drive the implementation of the VIP Program to unlock growth in the independent channel enabling markets to build structured partnerships that exchange execution excellence for meaningful incentives ultimately increasing availability visibility volume and Perfect Store scores.
• Conduct frequent market visits to validate routines coach teams identify execution gaps and ensure that strategy reflects real market dynamics.
• Strengthen collaboration with Field Marketing KA Operations and Sales Intelligence to deliver integrated execution that expands distribution and enhances brand presence.
• Support the design and execution of incentive schemes for DPs and field forces to reinforce focus on distribution execution fundamentals and strategic priorities.
• Support markets in defining structuring and managing Field Sales agency partnerships ensuring they are built on clear routines transparent performance expectations and a win-win mindset that drives efficiency performance and long-term execution excellence.

BUILD THE BEST TEAMS

• Support Markets on attracting selecting and developing top-calibre talent across MEWA ensuring every market has the right people in the right roles to deliver superior distribution and execution.
• Champion a superlative growth minded and high performance culture grounded in continuous coaching clear routines and excellence ensuring all teams operate at the level of a best 11 on the pitch.
• Drive a structured people development approach anchored in the 70/20/10 model maximizing on-the-job learning peer coaching and formal training to accelerate capability growth for DPMs and field teams.
• Elevate field force and distribution competencies region-wide by embedding consistent recruitment standards onboarding practices skill assessments and coaching rituals aligned with global People tools.
• Partner with DPs to build strong motivated and well-equipped field forces who can execute flawlessly and adapt quickly to evolving market priorities.
• Strengthen succession pipelines and talent visibility across markets identifying high-potential individuals early and retaining top contributors within the regional ecosystem.

STRATEGIC MARKET GUIDANCE

• Work with individual markets setting up their short- and long-term strategic RTM and Field Force directions in line with Global guidelines.
• Serve as the regional Centre of Excellence for Distribution and Field Force providing markets with guidance tools and best practices that directly support their priorities.
• Actively diagnose each markets reality by understanding structural challenges cultural nuances commercial pressures and field force constraints before recommending solutions ensuring support is practical relevant and grounded in local context.
• Act as a strategic bridge between markets and HQ filtering prioritizing and challenging requests to keep markets focused on actions that truly drive distribution and execution rather than nice to have activities.
• Translate global strategies and frameworks into clear fit-for-purpose guidance tailored to each markets operational maturity RTM model and resource levels.
• Consolidate learnings replicate winning models and elevate execution standards by continuously sharing regional benchmarks best practices and actionable insights.
• Influence global thinking by bringing MEWAs realities cultural nuances and operational challenges into HQ discussions ensuring global initiatives are prioritized and adapted to support execution in the region.

Qualifications :

1. Minimum 57 years of senior commercial experience in FMCG with proven success in Distribution Partner management Route to Market development or Field Force leadership.
2. Demonstrated success managing business performance through DPs with a clear ability to influence steer and elevate organizations without direct command authority.
3. Deep understanding of sales & distribution mechanics across modern trade traditional trade and wholesale ideally within emerging or fragmented market environments.
4. Strong analytical skills and commercial acumen with experience translating data into clear insights opportunities and action plans.
5. Exceptional people leadership and coaching skills with experience building capability elevating teams performance and developing future talent across diverse markets.
6. High cultural intelligence and cross-cultural agility ideally with experience working across multiple countries and navigating varied market maturity levels.
7. Outstanding communication influencing and stakeholder management skills capable of aligning markets DPs and HQ while challenging constructively and driving focus.
8. A growth mindset with strong problem-solving capabilities entrepreneurial drive and the resilience to thrive in fast-paced ambiguous and highly diverse regional environments

Remote Work :

No

Employment Type :

Full-time