Job Title | Product Manager |
Reporting | Sr. Marketing Manager |
Department | Marketing |
Education | MBA - Essential from a Premier institute. University Degree |
Experience | 3 Years of FMCG Product Management Experience |
Location | Dubai UAE |
Category | Hair Care |
Job Summary |
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix. To perform Market research and analysis. |
| Responsibility Area |
Target Achievement | - To ensure achievement of top line and bottom line targets through providing marketing planning support and execution.
|
Agency Management | - To ensuring optimal utilization of resources of Market research agencies Advertising agencies Media Agencies.
|
Market Research | - To identify research needs evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
|
Marketing Analysis | - To do both primary and secondary sales analysis.
- To do Competition / consumer Media and Profitability tracking.
|
Development of Marketing and Brand Strategy | - To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
|
Development of marketing mix elements | - To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
Communication Strategy (including advertising) Promotional Plan (Consumer Promo Trade Promo Merchandising and other visibility initiatives) Media Planning Packaging Pricing Decisions Product Development |
Job TitleProduct ManagerReporting Sr. Marketing ManagerDepartmentMarketingEducationMBA - Essential from a Premier institute.University Degree Experience3 Years of FMCG Product Management Experience LocationDubai UAECategoryHair CareJob SummaryTo prepare and execute marketing and brand building stra...
Job Title | Product Manager |
Reporting | Sr. Marketing Manager |
Department | Marketing |
Education | MBA - Essential from a Premier institute. University Degree |
Experience | 3 Years of FMCG Product Management Experience |
Location | Dubai UAE |
Category | Hair Care |
Job Summary |
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix. To perform Market research and analysis. |
| Responsibility Area |
Target Achievement | - To ensure achievement of top line and bottom line targets through providing marketing planning support and execution.
|
Agency Management | - To ensuring optimal utilization of resources of Market research agencies Advertising agencies Media Agencies.
|
Market Research | - To identify research needs evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
|
Marketing Analysis | - To do both primary and secondary sales analysis.
- To do Competition / consumer Media and Profitability tracking.
|
Development of Marketing and Brand Strategy | - To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
|
Development of marketing mix elements | - To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
Communication Strategy (including advertising) Promotional Plan (Consumer Promo Trade Promo Merchandising and other visibility initiatives) Media Planning Packaging Pricing Decisions Product Development |
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