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Marketing Manager

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الخبرة drjobs

5سنوات

موقع الوظيفة drjobs

عجمان - الإمارات

الراتب شهرياً drjobs

5000 - 5000

عدد الوظائف الشاغرة

1 وظيفة شاغرة

الوصف الوظيفي

Position: Marketing Manager Specialist in Lead Generation & AI Implementation

Location: Dubai-Ajman
Industry: Real Estate Development


Key Responsibilities

1. Lead Generation & Conversion Optimization

  • Design and implement lead generation strategies using AI tools and marketing automation platforms.
  • Execute high-performing campaigns on platforms like Google Ads Meta (Facebook & Instagram) TikTok Snapchat and local portals (Bayut Property Finder Dubizzle).
  • Optimize landing pages forms and CTAs to maximize lead quality and volume.
  • Manage lead scoring models to prioritize and segment high-converting prospects.

2. AI-Driven Marketing & Automation

  • Deploy AI tools for customer segmentation campaign targeting and content personalization.
  • Integrate AI chatbots and virtual assistants to improve customer experience and pre-qualify leads.
  • Analyze buyer behavior and trends using predictive analytics to guide campaign strategies.

3. Digital Campaign Management

  • Oversee the development execution and performance tracking of digital marketing campaigns (SEO SEM email social media retargeting) internally or through thrd party appointed Lead Generation agencies.
  • Collaborate with creative teams to ensure compelling content aligns with data-driven insights.

4. Data & Performance Analysis

  • Monitor KPIs such as CPL (Cost Per Lead) CTR (Click-Through Rate) and ROAS (Return on Ad Spend).
  • Use data analytics platforms (e.g. Google Analytics Power BI) to generate actionable reports for continuous improvement.
  • Present findings and recommendations to senior leadership regularly.

5. Collaboration & Stakeholder Engagement

  • Coordinate with sales CRM and product teams to ensure leads are nurtured and followed up efficiently.
  • Partner with developers and IT for seamless integration of AI tools and marketing tech stack.
  • Analyze the sales Conversion rates and optimize the campaigns to yield proper sales conversions.


Requirements

Qualifications & Skills

Education & Experience

  • Bachelors or Master s degree in Marketing Business Data Science or a related field.
  • Minimum 5 years of marketing experience preferably in real estate or a tech-driven sales environment in the UAE.
  • Proven track record in lead generation and conversion optimization within Real Estate Development Companies or Real Estate Agencies

Technical & Domain Skills

  • Proficiency in CRM and marketing automation platforms (HubSpot Marketo Salesforce Zoho).
  • Strong grasp of digital ad platforms (Google Meta TikTok Ads Manager).
  • Hands-on experience with AI/ML tools like ChatGPT Jasper Midjourney or predictive lead scoring tools.
  • Familiarity with local UAE real estate platforms (Bayut Property Finder Dubizzle) and market dynamics.

Soft Skills

  • Strategic thinker with a strong analytical mindset.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced multicultural environment.
  • Results-driven with a growth-hacking mentality.


نوع التوظيف

دوام كامل

نبذة عن الشركة

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