SMC MENA Customer Insights Lead
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سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
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حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
Were looking for a strategic and handson Customer Insights Lead to join the SMC team at Snap Inc in the MENA region. In this role youll lead research and analytics initiatives that fuel our sales teams with deep verticalspecific insights and productsales recommendations.
Youll drive endtoend execution of insights projects across the MENA region and globally. The research efforts will span industry verticals distilling complex data into clear actionable outputs that strengthen gotomarket strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space who enjoys working crossfunctionally and is passionate about delivering insights that move the business forward.
The role reports to the Head of SMC Insights based in California USA and will partner closely with Sales Growth Marketing and Business Development (BD) teams across the MENA region.
What youll do:
Develop Vertical Insight Narratives Build compelling insightdriven narratives that help the SMC Growth Sales and Business Development (BD) teams craft stronger more relevant sales pitches tailored to each advertisers category (e.g. education ecommerce retail) and target audience on Snapchat.
Support BD Outreach with CredibilityBoosting Insights Partner with BD teams to inform cold outreach with databacked verticallyspecific insights that increase the credibility of our sales pitch.
Translate Advertiser Objectives Product Recommendations Work closely with crossfunctional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g. awareness leads purchases) audience segments and industry vertical.
Synthesize 1P and 3P Data into Actionable Outputs Combine internal data (e.g. campaign performance Snapchatter behavior) external data sources (e.g. GWI) and strategic intuition to craft tailored insights that are timely actionable and easy to activate.
Operationalize Scalable Insight Production Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales Marketing BD teams and Events.
Engage with CrossFunctional Stakeholders Serve as the point person for Marketing Sales and BD teams on insight needs. Translate business questions into research briefs prioritize efforts based on impact and ensure timely highquality deliverables.
Elevate GoToMarket Materials with Tailored Deliverables Support the creation of onepagers pitch decks and vertical strategy narratives by embedding insight rigor and tailoring content to advertiserspecific contexts.
Act as a Strategic Liaison to Global Teams Bridge the MENA region with global Insights and Growth teams based in North America. Ensure teams needs and market nuances are reflected in global initiatives while local teams benefit from scalable tools narratives and best practices developed centrally.
Knowledge Skills & Abilities:
Experience with data analytics and quantitative & qualitative research methodologies in the B2B technology space.
Familiarity with audience and industry insights platforms like GWI Mintel etc.
Handson experience with tools like Qualtrics.
Ability to present and brainstorm research findings with both technical and nontechnical/business audiences.
Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the gotomarket strategy.
Minimum Qualifications:
At least 8 years of experience conducting B2B research in technology space with .
Proficiency in SQL and/or Python/R for analysis and data visualization
Bachelors degree in Computer Science Human Computer Interaction Information Science Psychology Social Science or any related field or equivalent years of experience
Preferred Qualifications:
Masters degree in Computer Science Human Computer Interaction Information Science Psychology Social Science
Experience with quantitative research (metrics survey design response effects sampling crosstabs and statistical concepts etc.)
Experience in evaluating negotiating and working with external research vendors
You are able to demonstrate critical thinking beyond business requests
You enjoy collaborative work in a dynamic datadriven and creative environment
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).
If you are not based in the same location(s) listed for this role and are open to relocation we encourage you to apply to take advantage of our generous relocation policy.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets. If you have a disability or special need that requires accommodation please dont be shy and contact us at .
If you have a disability or special need that requires accommodation please dont be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
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