PR & Communications Officer

• Develop overall PR and Communications strategy for the project in close coordination with Head of Marketing and General Manager of Al Qana.
• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Write press releases or other media communications to promote clients.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Build a productive media relations with local media officer.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Conduct demographic surveys to identify target market for products/services
• Utilize results of a market survey to determine most suitable medium for advertisement (Digital is our preference)
• Motivate marketing personnel to foster effective promotion and advertisement of strategies
• Plan, develop, and implement marketing strategies essential to the achievement of set targets
• Prepare and present a realizable and detailed budget to executives for approval
• Support Al Qana events within the project in terms of visibility and exposure.
• Ensure widest audience coverage to develop project beyond borders.