Digital Marketing Officer

• Works with entire Marketing Team to develop long-term vision at Al Qana in relation to its competitive marketplace. Leads the development of Al Qana’s annual Revenue marketing plan in support of overall marketing plan goals. Responsible for execution of Revenue projects through internal and external teams.
• Responsible for Revenue Marketing, SEO, SEM, VR, AR, Interactive Signs, and Social Media.
• Assist in initiating marketing campaigns, sending out eDMs, promotion campaigns, advertising, identifying business partnerships for joint promotion, etc.
• Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from Revenue campaigns.
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media websites.
• Manage Revenue support for new tenant or entertainment operator openings.
• Facilitate creation of a mobile friendly website using third party resources.
• Develop navigation and landing page layouts that are mobile responsive and user-friendly.
• Manage store location services for Google, Apple Maps, Yelp, Foursquare & Shopping Center and Entertainment Directories.
• Efficiently design a wide variety and high volume of emails, texts, and social media uploads in Photoshop, hand-code in HTML/CSS, and execute to target groups across our brands through retention, cross-sell and up-sell.
• Execute Revenue uploads to mall sites for their website and social media use.
• Monitor marketing mailing lists and work on ways to improve list quality and highlight opportunities to segment lists, with creative/offers driven by customer insight.
• Drive traffic to stores via coupons/promotions communicated by email and text and track results.
• Develop and maintain online loyalty programs across brands to promote customer retention.