Senior Copywriter

Scope of work

• Content creation
  • Work closely with various stakeholders to create innovative content that aligns with brief objectives
  • Track content performance
  • Keep a pulse check on best practices, trending local and global campaigns and industry events
• Creative gatekeeper
  • Know the Careem Style Guide inside out, and support in upholding its guidelines across all content
  • Lead Careem’s tone of voice across the business to ensure all customer communication is on brand
• CRM
  • Ideate and create the copy for customer communication - such as growth hacks, user journeys and campaigns, content experiments
  • Review and track related content performance
  • Stakeholder Management:
  • Work alongside Content Manager, Marketing Managers, Social Media Manager, and Graphic Designers to support marketing campaigns, partnerships and events
  • Manage multiple assigned projects, and communicate clearly with each stakeholder on project timeline and deliverables
• Candidate profile
  • 5+ years of relevant experience
  • Sharp, creative copywriting skills
  • Strong written and verbal communication skills in English (Arabic is a plus)
  • Proven ability to successfully develop, and execute multi-channel content copies
  • Independent, proactive and critical thinking skills
  • Effective communicator with stakeholder management experience
  • Good team player, organized and good attention to detail
  • E xperience in a high growth consumer-oriented startup