Qualitative Leader EEMEA

Main responsibilities will include but will not be limited to: 

• Establishing a relationship with local market account owners and drive the full value of qualitative research 
• Actively driving issuebased analyses deliver proactive insights and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations. 
• Delivering three aspects of actionable insights KPIs: (1) quality of data (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation). 
• Building strong relationships with clients through empathetic understanding of clients needs/requirements and consultative advisory. 
• Assisting in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research. 

Qualifications :

• Have at least 12 years of core work experience within Qualitative Market Research. 
• A degree in any of the following areas sociology anthropology psychology communications business is desirable 
• Diverse practical experience in different qualitative research methods (e.g. moderation running focus groups ethnography indepth/expert interviews applying projective techniques etc.) 
• Strong research discipline and exposure with ability to synergize both quantitative and qualitative research 
• Resultfocused; optimistic; loves changes and making a difference 
• Mix of agency and vertical experience and UI/UX expertise will be a value add 
• Proficient in English and Arabic is a must 

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

For more information visit NIQ.com

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: