Manager Performance Marketing EMC - adidas
نُشرت في :
06-09-2024
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الوصف الوظيفي
PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION
The Manager Performance Marketing EMC will be responsible for consulting on and monitoring eCommerce campaigns to deliver innovative and leading executions according to brand guidelines and business objectives as well as amplify campaigns to drive quality Traffic Installs and Net sales on the adidas eCommerce site and app through SEM Affiliates Display and Paid social.
KEY RESPONSIBILITIES
- Support in developing specific and measurable performance marketing strategies across running training Originals and commercial moments across EMC to meet monthly quarterly and yearly Net sales targets.
- Work crossfunctionally with franchise partner marketing teams site operations and analytics to create synergies and explore and exploit opportunities to drive traffic installs and hit acquisition targets.
- Support in finding new & innovative ways to expand eCommerce business and deliver on site and app revenue goals.
- Support in managing relationships with media creative agencies and franchise partners.
- Work closely with Digital Brand Brand Comms and eCommerce team to drive testing reporting optimisations and analysis on channel performance to identify key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
- Assist CRM Manager in managing top and bottomline growth of CRM acquisition to build lasting digital connections with consumers.
- Lead Digital performance marketing analytics and dashboarding.
- Lead creative strategies across all paid channels.
KPIS
- Managing and reporting on monthly performance media campaigns KPIs
- Traffic Installs Revenue and cost of sale targets
- Consumer Sentiment Tracking
- Brand Health KPIS (Brand momentum Net Promoter Score Spontaneous purchase intent etc.)
KEY RELATIONSHIPS
- Hub: Digital team BA team
- Regional: MENA teams
- Local Internal: Digital eCommerce Brand Comms Omnichannel teams
- Local Externals: Agencies & Partners
KNOWLEDGE SKILLS AND ABILITIES
- Crossfunctional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
- Experience in Performance Marketing: Search Engine Marketing Affiliate Marketing Display Programmatic Media and Paid Social Media Buying and Planning.
- Experience in web and app analytical tools: Google Analytics Adobe analytics Appsflyer
- Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge skills and experience. Experience with attribution modelling is a plus.
- Ability to handle complexity and remain mature responsible and calm under pressure.
- Logical thinker able to synthesize knowledge data and experience to develop and communicate solid conclusions and recommendations.
- Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
- Strong time management organizational planning and prioritization skills. Diligence attention to detail and a strong work ethic.
- Data driven with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics) with strong quantitative and qualitative analytical skills.
- Advanced computer skills proven experience in Excel.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree in Marketing/Media and a proven previous experience (minimum 5 years) in either agency (Digital eCommerce) or a client side Performance Marketing role.
- Fluency in English both spoken and written is mandatory. Arabic is a plus.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETES MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive take responsibility and followthrough.
INNOVATION: Elevate to win. Be curious test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our companys standards.
RESPECT: Value all players. Display empathy be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager Performance Marketing EMC
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
515619
DATE:
Sep 3 2024
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