Digital Product Development Manager - Ipsos

Digital Marketing Expertise and Product Development

• Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.

• Focus on integrating cuttingedge services like social listening influencer marketing and other relevant areas into new Ipsos products.

• Maintain a deep understanding of current digital marketing trends and the evolving media landscape particularly in ecommerce influencer marketing social listening and the gaming industry.

• Utilize relevant data and analytics tools to extract insights to inform product design and development.

Industry Knowledge and Market Expansion

• Stay abreast of digital marketing trends and identify emerging opportunities in the market.

• Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools

Client Management and Relationships

• Build and manage strong relationships with mid to seniorlevel client stakeholders to understand their needs and challenges.

• Demonstrate the value proposition of new Ipsos digital marketing tools through presentations and datadriven insights.

• Partner with clients to pilot and test new tools gathering feedback for ongoing refinement and improvement.

DecisionMaking Performance and Project Leadership

• Develop and maintain comprehensive project plans outlining key milestones deliverables and timelines for the development and launch of digital marketing tools.

• Lead project teams responsible for developing testing and launching new digital marketing tools.

• Make datadriven decisions based on market research client feedback and performance metrics.

• Track KPIs for new tools and adjust strategies accordingly.

• Act as a liaison between different teams to facilitate seamless integration of product features functionalities and marketing strategies.

Additional Responsibilities

• Identify and target prospects within the digital space using effective techniques.

• Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.

Qualifications:

• Bachelors or masters degree in a relevant field.

• A minimum of 57 years experience in digital domains preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).

• Demonstrated success in developing and implementing digital marketing tools or strategies preferably in areas like social media influencer marketing ecommerce or gaming.

• Experience with market research data analysis and utilizing insights to inform product development decisions.

• Proven track record of building and maintaining client relationships particularly with midlevel to senior stakeholders

Skills:

• Strong understanding of digital marketing trends technologies and best practices.

• Proficiency in using data analytics tools and platforms to extract insights and measure performance.

• Excellent communication and presentation skills with the ability to convey complex concepts to diverse audiences.

• Leadership skills including the ability to motivate and inspire teams make datadriven decisions and drive projects forward.

• Relationshipbuilding skills to foster strong connections with clients and internal stakeholders.

• Creative thinking and problemsolving abilities to drive innovation in product development.

• Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves