Director of Analytics

Technical Expertise

• Proven ability to measure consumer engagement across multiple journey touchpoints and channels.
• Prior experience with Adobe Consumer Journey Analytics, Google Analytics GA4, Looker Data Studio, and other web analytics technologies.
• Experience auditing and upgrading existing reporting technology.
• Collaborate across multiple stakeholders to establish clear data requirements during program design.
• Ability to think creatively about how data can provide ongoing value to Linkwell's products.
• Experience with digital publishing and distribution across multiple channels like email and social media.
• Proven ability to troubleshoot and resolve data issues.
  

Leadership

• Demonstrate value in Linkwell's approach to content marketing and consumer engagement through consistent program tracking.
• Act as a trusted adviser across the organization by demonstrating an understanding of the behavior behind the metrics.
• Manage internal and external resources to implement reporting tools and procedures that clearly show program performance.
• Remain current on industry best practices and ensure relevant updates are made to Linkwell's products.
• Automate and educate so that data is used effectively by the whole organization
  

Client Success

• Offer actionable insights that show how Linkwell is driving value for clients.
• Deliver regular reporting and analysis to internal stakeholders.
• Work with product and client success team to establish program measurement plans and KPIs.
  

In this position, your key performance indicators (KPIs) will include:

• Establish a data and reporting process that scales with our business.
• Identify opportunities to improve and codify how data is collected across Linkwell’s products.
• Deliver recurring and ad hoc reports to clients in a timely manner.
• Provide reports that are clear, accurate, and built on sound data.
• Work to improve the data and reporting infrastructure.
• Accelerate the pace at which insights move through the organization.
  

Our ideal candidate will have:

• Bachelor's degree
• 5+ Years of experience as a data analyst or similar role in digital publishing or online marketing.
• Expertise with Adobe Consumer Journey Analytics, Google Analytics, Data Studio, Javascript, and Python.
• Experience with CMS software like Drupal and Wordpress.
• Ability to use data to tell a story.
• Strong presentation and communication skills.
• Willingness to share expertise and knowledge with colleagues.